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FAQ: How would my
business benefit from a media kit?
Any business that wants to get
noticed by the media should create a media kit. A media kit may
contain everything from a basic press release to an elaborate
package that includes CDs, presentations, testimonials, giveaways
and free product samples.
A basic media kit usually
presents as a folder of information about the company. The kit
usually includes an information -- or "fact" -- sheet, along with a
few current press releases, an annual report and a document that
describes anything new or newsworthy about the organization (new
product launch, new senior officer, new operations center, etc.).
Media kits are fun to customize
so that your message is remembered. Product samples or gifts that
catch the eye are always a good idea. |
