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How ChatGPT Can Help With Your Marketing

You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it is “new,” that the technology can ‘replace people,’ and that your business should be using it now. These are ALL myths.

Now that we’ve calmed you down, let’s discuss what ChatGPT really is.

ChatGPT is a language processing tool driven by AI (artificial intelligence) technology. The “GPT” stands for “generative pre-training transformer” (aka it's trained with lots and lots of data and utilizes a ‘transformer’ algorithm to mimic human conversation). Think of it as an evolved version of those chatbots you’d interact with on AOL Instant Messenger back in the day. Remember those accounts that seemed human-like in their communication but were actually computer-generated? With time, technology, and many, many more data inputs, ChatGPT has become significantly more “human-like” in its capabilities. And yes, it can do some amazing things like:

  • Author an essay, article, poem, or email (and yes, this is already a problem of “new-age plagiarism” in high schools and colleges across the country)

  • Create an app

  • Generate ideas and examples

  • Write code

  • Explain complex topics in simple terms

  • Design a resume or cover letter

  • Build Excel formulas

  • Make product recommendations

  • Summarize and translate text

  • Compose music and poetry

  • Answer test questions (like, passing the SAT, CPA, Bar, and US Medical Licensing exams)

  • Play games

The program launched December 1st, 2022. Within 5 days, it had already gained 1 million users. Less than 6 months later, approximately 40% of marketers are using ChatGPT in some capacity. Are you??

WAIT!! Before you jump on board, know that the technology is not perfect (yet). Its parent company, OpenAI, admits that ChatGPT will sometimes “write plausible but incorrect responses.” ChatGPT is not connected to the web in real-time (and post-2021 info is limited), so data might be out of date or incorrect. Additionally, it’s only as “smart” as the data and training put into its programming. As a result, it can be just as biased (and downright wrong) as a human being.