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How Many Hashtags Should You Use on Instagram?

Even though Instagram recently shared that 3-5 hashtags are all you need per post, we've been taking a different approach at Media À La Carte - and it's been paying off in BIG ways.


We're breaking down what Instagram recommends, and why we've been doing things differently.



Instagram's New Guidance on Hashtags


As Instagram likes to do, they shared new guidance via their @creators account. It seems like the @creators account has become our main source of Instagram news for the last couple of years. According to Instagram, below are things you should do with hashtags:


  1. Do use hashtags that are relevant to the theme of your content.

  2. Do check which hashtags your fans already use and follow.

  3. Do mix well-known and niche hashtags to broaden your discoverability.

  4. Do use specific hashtags so your fans can easily search for your content. You can even create your own!

  5. Do keep the number of hashtags between 3-5.


Now, here are things you shouldn't do with hashtags according to Instagram.


  1. Don't use hashtags that have nothing to do with your content (e.g. #explorepage).

  2. Don't use overly generic hashtags -- these will make it harder for people to discover your content due to the volume of other people using the hashtags.

  3. Don't use too many hashtags -- adding 10 - 20 hashtags will not help you get additional distribution.

In this @creators post, Instagram also made it clear that hashtags are no longer for the sole purpose of reach, but instead, hashtags should be viewed as a tool for categ