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A woman with long blonde hair, wearing a pink sweater, sits on a white couch holding a toddler. They appear engaged and happy, enjoying a quiet moment indoors. A stack of books is visible nearby.

THE CLIENT

Madi Murphy

The Brief

Author Madi Murphy in pink holding book titled "In The Cosmic Zone" with pastel colors. Setting is outdoors, conveying a serene and inviting atmosphere.
Close-up of seven "In the Cosmic Zone" books with pastel rainbow covers.

Madi Murphy came to us before launching her first book, In The Cosmic Zone. As a seasoned entrepreneur running another business and a mom, she needed a team who she could trust to 'get' her brand. We quickly created a unique aesthetic for her personal brand that complimented her business brand and got batch creation sessions on the monthly calendar. Our goal was to grow her following to support sales of her book AND take the load of content creation off of her plate.

What We Did

UGC Photo + Video Shoots at her apartment 

  • Scheduled monthly 3-4 hour content shoots. We provided the ideas, scripts, and equipment. 

 

Social Media Management

  • Created a content plan focused on top of funnel growth and brand awareness for her book.

The Results

SOCIAL MEDIA MANAGEMENT BY MEDIA A LA CARTE

JULY 2025

OCTOBER 2025

An iPhone screenshot of Madi Murphy's Instagram profile in July 2025, featuring 40K followers before working with Media À La Carte.
An iPhone screenshot of Madi Murphy's Instagram profile in October 2025, featuring 48K followers after becoming a Media À La Carte client.

We grew her account by over 8,000 followers in less than 3 months. We focused on creating trending, top of funnel content and continuing to position her as an authority in the space.

  • Analytics since first posting date

    • Accounts reached up +428.9%

    • Profile activity up +85.7%

    • Profile visits up +83.3%

    • External link taps up +177.8%

+8,200 FOLLOWERS

An iPhone screenshot of Instagram analytics featuring 461,196 views with 53,2% followers and 46.8% non-followers and 120,085 accounts reached (+428.9%)
An iPhone screenshot of Instagram analytics featuring total profile activity of 3,973 (+85.7%) with 3,823 profile visits (83.3%) and 150 external link taps (+177.8%)
An iPhone screenshot of Instagram analytics featuring 48,407 followers (+7.6%)

The Numbers

3,973

PROFILE VISITS

7.8% INCREASE IN FOLLOWERS

461,000
VIEWS

The Content

GRAPHIC DESIGN BY MEDIA A LA CARTE

Graphic by Media À La Carte with a pastel gradient background with text "Ready to Enter Your Cosmic Zone? This is astrology made practical, powerful, and personal, even if you’re just starting out" Below are "In the Cosmic Zone'"books with a vibrant cover and an open page showing text
Graphic by Media À La Carte featuring a woman in a bright pink blazer with feathered cuffs stands confidently with eyes closed and hair flowing with overlay text "If You're New Here, I'm Madi Murphy. Welcome to my corner of the cosmic internet."
Graphic by Media À La Carte with an orange gradient background with overlay text "WARNING" in bold, white text. Below, "This Book Is Infused with Magic" and a caution about transformation and clarity.

Ready to level up?

The Brief

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