The Agency
DRIVING RESULTS ON SOCIAL FOR LUXURY BRANDS WORLDWIDE
We don't do it ALL. We do 3 things exceptionally well.
ā1. Social Media Management
2. Content Production
3. Influencer Marketingāā
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Read more about our offerings and a la carte service add-ons like Boosted Post management and Email Marketing below.
ALL WORK BY MEDIA A LA CARTE
1
Social Media
Management
Social media management is our bread and butter. This white glove service is the core pillar of our agency. We know how to drive results because we've done it; to the tune of thousands of followers per month to be exact.
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We always start with a strategy that breaks down:
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competitor/comparable analysis
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social media positioning
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target audience
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aesthetic
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voice/tone
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what's currently working + not working
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content pillars
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content plan
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KPIsāā
And more.
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We build content 2 weeks at a time; close to trend but with enough time for proper approvals and feedback.
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Investment starts at $5k/month. All packages are customized to meet our client's unique needs.āāāāā
DETAILS
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Platforms
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Instagramāāāāā
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TikTok
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Facebook
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Pinterest
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LinkedIn
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YouTube
Inclusions
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5 posts per week+
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Monthly meetings
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Monthly reporting + KPIs
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Ongoing strategy adjustment
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Content calendars
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Content creation
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Community management
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Cross platform posting
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Boosted post strategy + management
KPIs
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Reach
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Impressions
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Views
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Profile visits
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Follower growth
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Engagement rate
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Link clicks/conversions
A La Carte
Add-Ons
Our Social Media Management retainers are designed to include boosted post management and content creation so we can directly impact performance and growth. For a more tailored approach, you can also select these services à la carte from the menu below.
Boosted Post
Management
We believe all brands with big goals should be utilizing a boosted post strategy to maximize their content performance. We manage a boosted content strategy across Instagram and TikTok with the primary goals of increasing reach and follower growth.
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Inclusions:
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ābudget recommendations based on experience
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audience creation
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boosted strategy based on successful organic content
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weekly check ins and monitoring
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monthly reporting and analyticsā
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Investment starts at $500/month. āāāāā
UGC Content
Creation
In order to execute on our social media strategy, we need content. Giving us control over creating your photo and video content allows us to be able to execute on our strategy with more alignment. 'User generated content' in particular allows us to create trend aware assets in accordance with our content calendars.ā
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Inclusions:
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bi-weekly or monthly content shoots
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access to our studio
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team members as modelsā
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access to studio props and accessories
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Investment starts at $1000/month. āāāāā
Email
Marketing
Handling your social media gives us a unique advantage to be the right team to also handle your email marketing. We know what's resonating with your audience and we can coordinate campaigns across calendars and smartly utilize social assets across email.ā
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Inclusions:
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monthly email outline
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list management
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platform management (Klavayo, Flodesk, HubSpot, MailChimp)
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2+ emails per monthā
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design, copy, graphicsā
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monthly reporting and analytics
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Investment starts at $1000/month. āāāāā
2
Content
Production
We have our own studio in Chelsea, NYC where we produce elevated photo and video content campaigns and assets for clients. We have solid contacts at some of the top modeling agencies in the city and we're experienced with producing different styles from beauty product flat lays to lifestyle brand content.
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Here's a look at our process:ā
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ākickoff
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creative direction + deck presentation on vision
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shot list + run of day
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shoot day (1/2 day or full day)
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asset editing and deliveryāā
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We produce on average 2-3 high end shoots per week both in our studio and on location in NYC.
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We do believe a combination of produced assets and iPhone/UGC content is the perfect recipe for success for the modern brand on social.
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For our agency social media management clients, we often do quarterly or bi-annual shoots to give us a solid amount of content to work with that reflects the brand's luxury positioning and price point.
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Investment starts at $5k per shoot. āāāāā
STUDIO A LA CARTE ON 26TH ST IN NYC
CONTENT WE'VE PRODUCED FOR CLIENTS FROM OUR SHOOTS
3
Influencer
Marketing
We’re uniquely qualified to support with influencer/UGC marketing and have built out robust systems to make sure we’re moving the project forward. After 2+ years in the influencer marketing game, we’ve continued to optimize contracts based on learnings and are experts at closing the deal.ā
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Here is peek into our way of working:
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Compile list of 30 influencers per month for approval
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Goal of ending up with 20 approved influencers per month
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Initial outreach to 20 influencers per month
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Follow up and tracking
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Organize contracts
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Submit product requests
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Track product delivery/following up with influencers for receipt confirmation
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Track content posting and updating tracking sheet
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Goal: book 5 influencers per month
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Note: On average, we would estimate a 25% average close rate from initial outreach with influencers.
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Note: typically with shipping product timelines etc, content is getting posted the moth after initial outreach.ā
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Investment starts at $2k per month.āāāāā
HALLEY KATE FOR BLUE NILE
AUTYM SANSON FOR NUTRIRE
ASHLEY ROEDL FOR FEW MADE JEWELRY
STEP 1
Fill out this form and schedule your discovery call with Amandina.
STEP 2
During the discovery call we'll spend half an hour going over your needs, our packages, and devising the right custom plan to meet your goals.
STEP 3
We'll send a proposal, contract, and invoice for your review.
