Social Media Marketing on a Budget: Tips for Small Businesses
Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...
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Building an Engaged Online Community: Best Practices for Social Media Managers
Building an engaged online community is crucial for social media managers who want to foster a loyal and active audience. What do we...
The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...
How to Increase Your Website Traffic Using Social Media
Social media isn’t the end-all-be-all. You want your audience to go to your website. Driving people to your website is important for a...
Tips and Tricks to Use IG Stories Effectively
You’ve got your Instagram content calendar down to a science. But what about your strategy for Instagram Stories ? Instagram Stories...
10 Crucial Pieces of Advice Every Social Media Manager Needs To Hear
Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...
How to Find The Right Boutique Social Media Agency For Your Brand
Thinking of working with a social media agency? Outsourcing your social media management is certainly an expense any small brand needs to...
A guide to influencer marketing
Yes, it’s still a big thing. Influencer marketing is a type of social media marketing that involves endorsements and product placements...
The latest algorithm obsession: Sends Per Reach
Instagram’s algorithm is ever-evolving. The current hot ticket? Sends. The sends-per-reach ratio is basically a piece of content’s...
10 types of social media posts to increase your engagement
Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...
How to measure social media ROI
Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...
The Social Media Tools Every Content Creator Needs
At Media À La Carte, we’re all about #efficiency…Because we’ve got A LOT of projects on our plates. That’s why it’s crucial for us to...
Gen Z Social Media User Trends
Want to know how to market to Gen Z? We’ve got the inside scoop. Gen Z is the generation between Millennials and Generation Alpha, having...
The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...
Social media management best practices
Social media is always evolving, and that can get pretty overwhelming, especially for a small business trying to keep up with it all. But...
Does your brand need a rebrand?
How do you know if it’s time for a rebrand? Your brand is how your company presents itself to the public and differentiates itself from...
Strategies to Build Your Brand Reputation
“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...
Should Your Brand Be On Pinterest?
Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...
The Psychology Of Social Media - How to Influence Behavior
Yes, social media is about connection, but it is also SO about influencing behavior. Think about the intricate social media algorithms,...
Will TikTok Be Banned?
*This blog is a follow up to our “Everything You Need to Know About the Possible TikTok Ban” post in April 2023. Yes, you read that...
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