The 4 Most Effective Types of Instagram Content
Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...
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9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
Breaking Down Instagram's Algorithm(s)
This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...
How To Implement a Hashtag Strategy
Believe it or not, hashtags are still relevant in today’s digital landscape. Hashtags are keywords or phrases delineated with a hash...
What Is Ephemeral Content?
ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...
How to Use UGC to Market Your Brand Organically
If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...
What is a Micro-Influencer?
An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...
How to Get on the Instagram Explore Page
You’re a brand new baby business and you’ve set up the most aesthetically pleasing, engaging, valuable Instagram feed. But with only a...
10 Proven Strategies for Boosting Engagement on Social Media
Follower count is SO 2018. Now, we want engagement. No, not the kind where someone gets down on bended knee with a bright, brilliant...
2023 Social Media Updates
We’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...
Take an Inside Look at Our Launch Strategy
Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Why Planning Ahead Can Transform Your Relationship With Posting Social Media
We’re often asked, “What’s the best social media strategy?” Without a doubt: planning ahead. Laying out a foundation of content and...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
Pros and Cons of Having “You” Be Central to Your Business's Branding
So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Research Your Competition to Hone in On Your Instagram Strategy
In individual sports like gymnastics or diving, a coach might tell their athlete not to pay attention to the competition. Because these...
Where is Instagram Going in 2023? According to the Head of Instagram
Instagram was once the “it” app—a simple and straightforward creative social photo platform where users could completely curate their...
Why "Going Viral" Should NOT Be a Marketing Goal
Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
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