How to Use Trending Audio the Right Way

Trending audio can be one of the fastest ways to boost reach on Instagram Reels and TikTok when used correctly. But too often, brands treat trending sounds like a shortcut, hopping on audio that doesn’t align with their message, audience, or tone. The result? Content that feels awkward, confusing, or desperate.

In this guide, we’re breaking down how to use trending audio the right way, so your content feels intentional, on-brand, and effective.

What Is Trending Audio (and Why Platforms Love It)?

Trending audio refers to sound clips, music, or voiceovers that are rapidly gaining traction on platforms like TikTok and Instagram. Platforms prioritize these sounds because they signal active engagement and shared cultural moments.

When you use trending audio:

• Algorithms are more likely to test your content with new audiences

• Viewers instantly recognize the sound, reducing friction

• Your content feels current without needing heavy production

But none of this matters if the content itself doesn’t land.

Mistake #1: Using Every Trend You See

Not every trend is meant for your brand, and that’s okay.

Ask yourself:

• Does this audio match my brand voice?

• Can I clearly tie this sound to a message my audience cares about?

• Would this feel natural if someone saw it on our page for the first time?

If the answer is no, skip it. Consistency builds trust faster than trend hopping.

Mistake #2: Letting the Audio Lead Instead of the Message

The biggest mistake brands make with trending audio is building content around the sound instead of using the sound to support an idea.

The right approach:

1. Start with a clear message (education, insight, POV, CTA)

2. Choose trending audio that enhances that message

3. Adapt the trend (don’t copy verbatim)

Trending audio should amplify your content, not replace it.

How to Spot the “Right” Trending Audio Early

The best-performing trending sounds aren’t always at their peak yet.

Look for:

• Sounds with steady upward usage, not millions of posts already

• Audio used across multiple niches (not just creators)

• Sounds that work with text overlays or voiceovers, not just lip-syncing

Pro tip: Save trending audio before you know how you’ll use it. Build a sound library so you’re ready when inspiration hits.

How Brands Should Actually Use Trending Audio

Here are proven, brand-safe ways to use trending audio without losing credibility:

1. Educational Content

Use trending audio under:

• “What No One Tells You About [Your Industry]”

• Quick tips, listicles, or myths vs. facts

• POV & Thought Leadership

Pair trending audio with:

• Industry hot takes

• Relatable client experiences

• Behind-the-scenes realities

This works especially well when the audio contrasts with the message.

2. B-Roll & Text Overlay

   
   

You don’t need to dance or point at text. Trending audio works beautifully behind:

• Office footage

• Product shots

• Lifestyle visuals

• Screen recordings

Let the story do the heavy lifting.

When NOT to Use Trending Audio

Trending audio isn’t always the answer. Skip it when:

• You’re sharing serious or sensitive information

• You need clarity over creativity (announcements, launches)

• The audio distracts from your message

In these cases, original voiceovers or clean audio perform better.

Trending Audio vs. Original Audio: Which Is Better?

In 2026, platforms increasingly reward original audio, especially for saves and shares.

The sweet spot?

• Use trending audio for discovery

• Use original audio for authority and connection

A strong strategy blends both.

TL;DR Use Trends With Intention, Not Pressure

Trending audio is a powerful growth lever, but only when used strategically. Brands that win aren’t chasing every sound; they’re choosing trends that reinforce their voice, support their goals, and serve their audience. 

If your content feels intentional, your audience can feel it too.

Need Help Using Trends Without Burning Out?

Media A La Carte helps brands identify trends worth using and build content strategies that actually convert. Let’s create content that feels current, confident, and on-brand.