Trending audio can be one of the fastest ways to boost reach on Instagram Reels and TikTok when used correctly . But too often, brands treat trending sounds like a shortcut, hopping on audio that doesn’t align with their message, audience, or tone. The result? Content that feels awkward, confusing, or desperate. In this guide, we’re breaking down how to use trending audio the right way, so your content feels intentional, on-brand, and effective. What Is Trending Audio (and Wh

Sometimes the toughest part of content creation is the inspiration to START creating content. We're bringing you 5 ideas that are easy to...

Check out the hottest TikTok trends of July! 1. "No, thanks." You know we LOVE a Kardashian audio here at Media À La Carte. Make the...