How To Create a Social Media Strategy
Without a social media strategy, your brand is like a car without a map (not even GoogleMaps). Your social media strategy is essentially...
top of page
Search
The Customer Journey (And Content That Works For Each Stage)
The customer journey walks you through all the touchpoints a potential customer encounters with your brand—ideally from awareness of your...
Behind the Scenes Of Our Brand Photoshoot
It was time for Media À La Carte’s next brand photoshoot (read WHY you need a brand photoshoot). We like to schedule one annual shoot to...
How To Create a Monthly Content Plan Backed By Strategy
As the holiday season comes upon us, it is critical for brands to work out a monthly social media content plan backed by STRATEGY....
The Art of Storytelling: Crafting Compelling Narratives for Social Media
Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....
9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...
How to Use UGC to Market Your Brand Organically
If we were to come up with a word that sums up 2023, we’d choose AUTHENTICITY. Gone are the days of impressive follower counts, idolized...
How to Market to Generation Alpha
It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...
How to Prepare Your Holiday Social Media Marketing Plan
The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...
Social Media Crisis Management: Turning Challenges into Opportunities
SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...
What Is a Social Media Partnership?
“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...
How to Make Sense of Social Media Analytics
Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...
5 Questions to Ask Yourself Before Outsourcing Social Media Management
Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...
What is Rainbow Washing on Social Media?
June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
Social Media "Icks": Major DON'Ts on Socials
Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...
Do Discounts and Free Shipping Impact Online Sales?
The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...
How to Use Content Pillars For Your Social Media
Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...
How ChatGPT Can Help With Your Marketing
You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...
How to Build a Social Media Strategy
It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...
What is M-Commerce? + How to Use M-Commerce for Your Brand
Today, we’re talking all things m-commerce. M-commerce (mobile commerce) is a subcategory of e-commerce (electronic commerce). Think of...
bottom of page