Do Discounts and Free Shipping Impact Online Sales?
The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...
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How to Use Content Pillars For Your Social Media
Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...
How ChatGPT Can Help With Your Marketing
You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...
How to Build a Social Media Strategy
It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...
What is M-Commerce? + How to Use M-Commerce for Your Brand
Today, we’re talking all things m-commerce. M-commerce (mobile commerce) is a subcategory of e-commerce (electronic commerce). Think of...
Everything You Need to Know About the Possible TikTok Ban
TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
Take an Inside Look at Our Launch Strategy
Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Why Planning Ahead Can Transform Your Relationship With Posting Social Media
We’re often asked, “What’s the best social media strategy?” Without a doubt: planning ahead. Laying out a foundation of content and...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
Pros and Cons of Having “You” Be Central to Your Business's Branding
So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Market to Gen Z in 2023
For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
2023 Marketing Trends You DON'T Want to Miss
With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
Does My Business Need a Blog?
The short answer? Yes! Blogs aren’t just those personal web-diaries that were uber popular in the early 2000s. For businesses today, a...
Why You Should Use Email Marketing for Your Business
The average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...
How to Prep Your Socials for the 2022 Holiday Shopping Season
You might be thinking, "It's only October, and I'm still drinking my first PSL. Chill out with the holiday talk!" Yeah, we know. But now...
How to Reevaluate Your Brand Colors
Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...
What is a Micro-Influencer?
If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...
TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...
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