Digital marketing moves fast—and the language moves even faster. If you’ve ever nodded along in a meeting while secretly wondering what a term actually means, you’re not alone. Understanding digital marketing lingo isn’t about sounding smart; it’s about making better decisions, setting realistic expectations, and knowing where to invest your time and budget. Here’s a breakdown of the most important digital marketing terms every brand should know (explained in plain language).

In today’s fast-paced business landscape, staying relevant is no longer optional…it’s essential. A strong brand communicates who you are, what you stand for, and why customers should care. But even the most established brands can start to feel outdated or misaligned with their mission. Enter the concept of a rebrand. A rebrand isn’t just about updating your logo or changing colors. It’s about refining your identity to reflect your values, resonate with your audience, and posi

When it comes to building a brand on social media, one question comes up again and again: Should we focus on organic growth or invest in paid ads?   The truth is, both have their strengths. And the real magic happens when you use them strategically together . But to make the smartest decision for your brand (and your budget), you first need to understand how each channel drives ROI differently. What Is Organic Social Media? Organic social media refers to all the free content

Should Your Brand Have an Email Newsletter? Here’s the Truth. If you’ve been wondering whether your brand needs an email newsletter,...

Your brand’s social media bio isn’t just filler text; it’s prime digital real estate. In just a few lines, you have the power to tell potential customers who you are, what you stand for, and why they should stick around. Think of it as your storefront window: if it’s eye-catching, clear, and inviting, people will want to step inside. Why Your Bio Matters for Brands Your bio is often the first  thing someone sees before deciding to follow or explore your brand. An unclear or g

In today’s fast-moving culture, staying relevant isn’t just about having a great product—it’s about knowing when and how to evolve your...

Trust us when we say this: hiring the right in-house social media support can be a game-changer for your brand. Whether you’re...

Instagram has become one of the most powerful platforms for hospitality marketing. With over a billion monthly active users and a highly...

When your business is ready to hire social media help , one of the biggest questions you’ll face is: Do we need an in-house social media...

Hiring a social media agency like Media À La Carte can be a game-changer for your brand—but only if you choose the right one! Whether...

In today’s scroll-happy world, brands are under immense pressure to create content that’s not just good, but viral. That often means...

Influencer marketing—yes, it’s still  a thing! And it continues to evolve by the day. 2025 brings new challenges and opportunities for...

You should have a blog. We repeat. YOU SHOULD HAVE A BLOG . We’ve been tried and true bloggers from the beginning. Why? Not only does our...

Social media is more than just a platform for likes and comments; it’s a powerful tool to convert followers into loyal customers. A...

Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...

Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...

Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...

Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...

Social media is always evolving, and that can get pretty overwhelming, especially for a small business trying to keep up with it all. But...

“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...