How to Market to Gen Z in 2023
For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
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2023 Marketing Trends You DON'T Want to Miss
With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
Does My Business Need a Blog?
The short answer? Yes! Blogs aren’t just those personal web-diaries that were uber popular in the early 2000s. For businesses today, a...
Why You Should Use Email Marketing for Your Business
The average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...
How to Prep Your Socials for the 2022 Holiday Shopping Season
You might be thinking, "It's only October, and I'm still drinking my first PSL. Chill out with the holiday talk!" Yeah, we know. But now...
How to Reevaluate Your Brand Colors
Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...
What is a Micro-Influencer?
If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...
TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...
How Brands Can Show Non-Performative Support on Social Media
Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...
How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...
Why Social Media Should Be the Top of Your Sales Funnel
Where do you go to reach new customers? If you're a brick and mortar brand, you might try to get a booth at a farmer's market, put an ad...
Behind The Scenes of Our New Rebrand
When we first launched Media A La Carte in May of 2020, our branding served us well. Very approachable, soft millennial, feminine colors...
How to Use Automated DMs for Your Small Business
Responding to DMs is an important way to create community and build brand loyalty on Instagram. By responding to your followers quickly,...
How to Prepare Your Socials for the 2021 Holiday Shopping Season
It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure...
What I Learned From My Working Vacation
If you’re a business owner, then you know how hard it is to step away. We often feel like no one else can do what we do in our business,...
SEO Trends You Need to Watch Out For
Businesses must have a digital presence, or they'll be left in the past. They need to be on social media platforms (specifically the ones...
How to Find Influencers on Instagram that Are Perfect for Your Brand
Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her...
Brand New Ways to Make Money on Instagram
Instagram is always trying to create new ways for creators on the app to monetize the work they're already doing. Instagram is launching...
How to Create An Aesthetic Email Signature
Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your...
What is Dark Social? (P.S. You've probably already been on it ...)
Dark social is everywhere you turn in the tech world. Before you get worried that dark social is associated with the dark web, fear not....
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