Top 10 Questions to Ask Before Hiring A Social Media Agency

Hiring a social media agency like Media À La Carte can be a game-changer for your brand—but only if you choose the right one! Whether you’re a small business owner looking to grow your online presence or a marketing direction seeking strategic support, asking the right questions is essential to finding the best social media agency for your goals.

Here are the top 10 questions to ask before signing that contract:

    1    What experience do you have in my industry?

Not all agencies are created equal. Ask if the agency has worked with brands in your niche. Industry experience can mean faster ramp-up time, stronger creative direction, and a deeper understanding of your audience’s behavior. If they haven’t worked in your industry, ask how they plan to get up to speed quickly.

    2    Which platforms do you specialize in?

A TikTok strategy is not the same as a LinkedIn one.Make sure the agency has real expertise in the platforms that matter most to your audience. The best social media agency will tailor their strategies to the platforms that drive results for your business, not just the ones they’re most comfortable using.

    3    What services are included?

Some agencies offer full-service packages (strategy, content creation, community engagement, reporting), while others focus only on content or ads. Before hiring a social media agency, get crystal clear on what’s included, and what will cost extra.

    4    What’s your process for content creation?

Ask how content is developed, reviewed, and approved. Will they write captions, design graphics, and shoot video? Do they offer batch content production or create in real-time? A streamlined and collaborative content process is key to maintaining brand consistency.

    5    How do you measure success?

The best social media agencies don’t just post and ghost. They should offer clear key performance indicators (KPIs), such as engagement rates, reach, conversion rates, or follower growth. Make sure their definition of success aligns with your business goals.

    6    Who will be managing my account?

It’s important to know if you’re working directly with a strategist or if your account will be passed off to a junior team member. Ask to meet your account manager and find out who is responsible for strategy, content, and communication.

    7    What does reporting look like?

Data matters. A quality agency should provide monthly (or even weekly) performance reports that are easy to understand and tied to your KPIs. Ask to see a sample report before hiring a social media agency.

    8    How do you stay on top of social media trends?

Social media is always changing. Whether it’s algorithm updates or viral content trends, your agency should have a clear system for staying current. This can include dedicated trend research, rel-time content brainstorming, or agile campaign pivots.

    9    What is your approval and revision process?

Will you have a chance to review posts before they go live? How many rounds of revisions are included? A smooth approval process ensures your brand voice remains intact without constant back-and-forth delays.

    10    What’s your contract length and cancellation policy?

Before locking into a long-term agreement, understand the terms. Does the agency offer a trial period or month-to-month flexibility? Make sure there's an exit plan if things aren’t working out.

Final Thoughts

When you’re hiring a social media agency, it’s not just about flashy portfolios or follower counts. It’s about finding a strategic partner who understands your business, communicates clearly, and delivers measurable results. By asking these 10 questions ,you’ll be in a much stronger position to find the best social media agency for your brand. 

Ready to get started? Schedule a discovery call with Media À La Carte today!