Take an Inside Look at Our Launch Strategy
Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
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Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
What Did We Learn This Summer? Say Goodbye to MALC's First Cohort of Interns
Our first summer with interns was a smashing success! We had 3 incredibly talented and dedicated college students join our agency this...
How Brands Can Show Non-Performative Support on Social Media
Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...
Why Social Media Should Be the Top of Your Sales Funnel
Where do you go to reach new customers? If you're a brick and mortar brand, you might try to get a booth at a farmer's market, put an ad...
How to Create An Aesthetic Email Signature
Your email signature is a useful piece of social media real estate that often gets forgotten. It's a great place to reinforce your...
What is Dark Social? (P.S. You've probably already been on it ...)
Dark social is everywhere you turn in the tech world. Before you get worried that dark social is associated with the dark web, fear not....
TikTok Releases New "Playlist" Feature
Have you ever been scrolling on TikTok and come across a video where the story doesn't finish or the "reveal" of a before and after is in...
How to Use Instagram's Remix Feature
TikTok breeds creativity in a way that Reels hasn’t been able to capture yet. TikTok has always allowed users to “Duet” another user’s...
How to Make Your IG Highlights Pop
Instagram Stories Highlights are the first impression people get when they land on your Instagram profile. Many people tap through these...
Round Up of our Fav Social Media Accounts
We want to share the love with some other accounts that create social media content we love. Adding free value to your followers is key...
How to Use Live Rooms on Instagram
Do you remember a few weeks ago when Head of Instagram Adam Mosseri, started hinted about a brand new Instagram feature that was going to...
5 Tips for Making Educational Instagram Reels
Reels are essential for growth on Instagram - that's old news. But it's hard to narrow down what kind of Reels to create. One of the...
How to get on TikTok's For You Page
The For You Page is to TikTok as the Explore page is to Instagram. The major difference is that you land on the For You Page right when...
How to Banish "DM to collab" From Your Comments Section
We all know that brands want user generated content (UGC) and that influencer marketing isn't going anywhere. Lots of small brands have...
TikTok Drops an Incredible New Feature
If you've read any of our blogs about social media management and effective content creation, you know we are big fans of scheduling...
What is Instagram's Professional Dashboard?
Instagram is pretty great at creating features that help Business/Creator accounts assess how their content is doing and help them earn...
What is Clubhouse?
Have you been seeing posts offering invites to the app Clubhouse? We’ve offered invites to Clubhouse before. Wonder what all the buzz is...
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