How to Prep Your Socials for the 2022 Holiday Shopping Season
You might be thinking, "It's only October, and I'm still drinking my first PSL. Chill out with the holiday talk!" Yeah, we know. But now...
Search
What Did We Learn This Summer? Say Goodbye to MALC's First Cohort of Interns
Our first summer with interns was a smashing success! We had 3 incredibly talented and dedicated college students join our agency this...
How to Reevaluate Your Brand Colors
Your brand colors are more than just an aesthetic choice. Here's a fact you need to know: "Research reveals people make a subconscious...
Gen Z Social Media Terms Explained
Abbreviations and slang are often found on social media, namely TikTok. I’m here to provide a dictionary explaining these terms and shed...
What is a Micro-Influencer?
If you’re on social media, I’m sure you’ve seen people try to get you to buy something. Whether it’s on the macro influencing or micro...
What Work to Expect as a Social Media Intern
Coming into my summer internship at a social media agency, I didn’t know what to expect. I had worked in social media before, but never...
All Video Posts on Instagram Are Now Reels
Yup. You read that headline correctly. Every video you post on Instagram will now be posted as a reel. On Thursday last week, Adam...
How Brands Can Show Non-Performative Support on Social Media
Because a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...
How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...
5 Ways to Make Your Socials Boost Your SEO
SEO is a major buzzword in the digital marketing world. SEO stands for Search Engine Optimization. Okay … so what is search engine...
Why Healthcare Organizations Should Be on Social Media
In your senior year of high school, you’re supposed to decide what you want to do for the rest of your life. When I was that age, I had a...
What Your Favorite Social Media Platform Says About You
In 2022, there are so many ways to express yourself digitally. The era of social media has transformed what it means to communicate with...
What is BeReal? A Social Media App Demanding Transparency
It feels like years ago (even though it was mere months) that a lone sorority sister darted up and down each floor of our sorority house...
Why Social Media Should Be the Top of Your Sales Funnel
Where do you go to reach new customers? If you're a brick and mortar brand, you might try to get a booth at a farmer's market, put an ad...
5 Steps for Writing Killer Instagram Captions
When you start creating content for Instagram with a growth strategy in mind, you realize that you have to start writing 4-5 captions...
Top 5 Analytics to Track For Instagram Success
If you don't keep a close eye on your Instagram analytics, you're missing out on the only way to know if your strategy is working or not....
How to Prepare Your Socials for the 2021 Holiday Shopping Season
It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure...
What I Learned From My Working Vacation
If you’re a business owner, then you know how hard it is to step away. We often feel like no one else can do what we do in our business,...
How to Find Influencers on Instagram that Are Perfect for Your Brand
Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her...
How to Use Instagram Stories Drafts
After a slow roll out, the feature that allows Instagram users to save Instagram Stories as drafts is now available to all Instagram...