Do Discounts and Free Shipping Impact Online Sales?
The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...
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How to Use Content Pillars For Your Social Media
Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...
How ChatGPT Can Help With Your Marketing
You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...
How to Build a Social Media Strategy
It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...
Everything You Need to Know About the Possible TikTok Ban
TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
How to Maximize Your "Call to Action"
The “Call to Action” is quite possibly the most important element of your marketing campaign. Yes, even more important than your...
Take an Inside Look at Our Launch Strategy
Phew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
Everything You Need to Know About Influencer Marketing
$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
Why Your Social Media Strategy Should Focus on Quantity Over Quality in 2023
We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
Why Planning Ahead Can Transform Your Relationship With Posting Social Media
We’re often asked, “What’s the best social media strategy?” Without a doubt: planning ahead. Laying out a foundation of content and...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
How to Market to Gen Z in 2023
For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
2023 Marketing Trends You DON'T Want to Miss
With a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
Why "Going Viral" Should NOT Be a Marketing Goal
Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Social Media Trends for 2023
Social media trends seem to turn over faster than what’s “in fashion” or what song’s at the top of the Billboard charts. But with how...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
Graphic Design Trends for 2023
There are a lot of predictions as to what graphic design will look like in the new year. Here are four trends that we’re sure we’ll see...
How to Up Your Views on TikTok
Out of all the social media platforms, TikTok probably has the most complex and curated algorithm. It’s uncanny how your “For You Page"...
Why You Should Use Email Marketing for Your Business
The average person receives over 100 emails per day! And as a consumer, it’s easy to feel annoyed with brands that seem to incessantly...
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