How to Market to Generation Alpha
It’s time to start thinking about Gen Alpha—yes, already! Gen what? Gen Alpha. Each generation (of approximately 20 years) exemplifies...
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What is a Micro-Influencer?
An influencer is a person who has the power to sway the purchasing decisions of others based on their knowledge, experience, or authority...
How to Prepare Your Holiday Social Media Marketing Plan
The leaves haven’t even started changing colors yet (let alone the temperature is still in the 90s!) but it’s already time to start...
How to Get on the Instagram Explore Page
You’re a brand new baby business and you’ve set up the most aesthetically pleasing, engaging, valuable Instagram feed. But with only a...
Social Media Crisis Management: Turning Challenges into Opportunities
SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...
10 Proven Strategies for Boosting Engagement on Social Media
Follower count is SO 2018. Now, we want engagement. No, not the kind where someone gets down on bended knee with a bright, brilliant...
What Is a Social Media Partnership?
“Do you want to form an alliance with me?” No - we aren't writing a blog about The Office. This week we’re talking about all things...
How Your Brand Should Use Threads
You’ve probably seen friends sharing Twitter-esque posts to their Instagram stories with a ribbon-like black-and-white background reading...
2023 Social Media Updates
We’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...
How to Make Sense of Social Media Analytics
Social media analytics is the process of understanding data from your social media platforms and using that information to direct future...
5 Questions to Ask Yourself Before Outsourcing Social Media Management
Thinking about outsourcing your social media to a digital marketing agency or independent contractor? Of course you are! Social media...
What is Rainbow Washing on Social Media?
June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
US Surgeon General Issues Advisory About Social Media + Mental Health of Youth
Last month, the US Surgeon General issued new advisory recommendations for teens on social media. Nearly 95% of young people ages 13-17...
Social Media "Icks": Major DON'Ts on Socials
Ick! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...
Do Discounts and Free Shipping Impact Online Sales?
The data says YES. That’s right. Discounts and free shipping offers aren’t just casual perks—they can boost your sales and win over new...
How to Use Content Pillars For Your Social Media
Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...
How ChatGPT Can Help With Your Marketing
You’ve probably heard a lot of buzz around ChatGPT not only on high school and college campuses, but also in the marketing world…That it...
How to Build a Social Media Strategy
It seems like nearly everyone is on social media (well, 4.9 billion of us, that is), so making a few business accounts for your brand...
Everything You Need to Know About the Possible TikTok Ban
TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
How to Maximize Your "Call to Action"
The “Call to Action” is quite possibly the most important element of your marketing campaign. Yes, even more important than your...
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