Breaking Down Instagram's Algorithm(s)
This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...
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What Is Ephemeral Content?
ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...
2023 Social Media Updates
We’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...
Everything You Need to Know About the Possible TikTok Ban
TikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
How to Post Consistently On Social Media
The best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
How to Interpret TikTok's New Audience Insights for Growth
TikTok’s Audience Insights can give you a better understanding of your core customers, audience reach, and marketing strategy. The tool,...
Why "Going Viral" Should NOT Be a Marketing Goal
Whether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Which Social Media Platforms Does Your Business Need?
It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
How to Up Your Views on TikTok
Out of all the social media platforms, TikTok probably has the most complex and curated algorithm. It’s uncanny how your “For You Page"...
Top TikTok Trends for September 2022
After an August full of "It's CORN!", it's time to catch up on what's currently trending on TikTok. These trends are all adaptable to any...
Gen Z Social Media Terms Explained
Abbreviations and slang are often found on social media, namely TikTok. I’m here to provide a dictionary explaining these terms and shed...
TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...
Top TikTok Trends for July 2022
Check out the hottest TikTok trends of July! 1. "No, thanks." You know we LOVE a Kardashian audio here at Media À La Carte. Make the...
How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...
TikToks I Always Stop to Watch and How You Can Recreate Them
Hi! My name is Leea Sarvela, and I am one of Media A La Carte’s summer interns! I am excited to share my take on utilizing trends on...
Top TikTok Trends for June 2022
Hop on these trends before they're gone. 1. Kate Bush - Running Up That Hill (A Deal With God) This is a trend-less trend. Put this song...
Top TikTok Trends for May 2022
We're bringing you a great mix of lip syncing trends, a filter trend, and one trend that started as a dancing trend - but has since...
How to Get Your Videos on TikTok's FYP
If you're trying to grow on TikTok, getting your videos on the FYP is the only goal. Why? The FYP does a brilliant job of getting your...
Top TikTok Trends for April 2022
We're bringing you a round up of our favorite trends so far in the month of April. These trends are all easily adaptable to any niche or...
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