Comparing Facebook, Instagram, and TikTok for Small Business PromotionWe know you only have so much time in the day to dedicate to social media marketing. You have a business to run, after all. That’s why...
What Makes a Viral Video?Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...
Breaking Down Instagram's Algorithm(s)This week we’re talking Instagram algorithms—yes, algorithmS. A lot has changed since Instagram first launched in 2010, and it’s...
What Is Ephemeral Content?ephemeral: (noun) something that lasts a very short time Short-lived content isn’t worth it in the big picture of social media marketing,...
2023 Social Media UpdatesWe’ve hit the halfway mark for 2023 … Can you even believe it? And as time seems to fly by, social media trends and technologies continue...
Everything You Need to Know About the Possible TikTok BanTikTok—the now infamous app—initially launched back in 2016 but didn’t gain its massive following until 2020 when it hit over 2 billion...
How to Post Consistently On Social MediaThe best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
How to Deal With Negative Comments on Your Brand's Social Media PostsEveryone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
How to Interpret TikTok's New Audience Insights for GrowthTikTok’s Audience Insights can give you a better understanding of your core customers, audience reach, and marketing strategy. The tool,...