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Top Branding Pivots
In today’s fast-moving culture, staying relevant isn’t just about having a great product—it’s about knowing when and how to evolve your...


What to Look for When Hiring an In-House Social Media Assistant, Manager, or Intern
Trust us when we say this: hiring the right in-house social media support can be a game-changer for your brand. Whether you’re...


Hospitality Marketing on Instagram: What Hotels and Restaurants Need to Know
Instagram has become one of the most powerful platforms for hospitality marketing. With over a billion monthly active users and a highly...


How to Measure Social Media ROI (And Prove It’s Working)
If you’ve ever had a client or boss ask, “ But is social media actually working?” — you know that gut-drop moment where likes and shares...


The Best Influencer Marketing Tactics for Fashion Brands
Influencer marketing and fashion go together like runway shows and flash photography. But let’s be honest, not all campaigns turn heads....


User-Generated Content (UGC): What It Is & How To Use It For Your Brand
In today’s crowded digital landscape, consumers crave authenticity. They want to see real people using real products in real life (i.e.,...


From the Villa to the Algorithm: What Love Island Can Teach Us About Personal Branding on Social Media
Love it or roll your eyes at it, Love Island is more than just a summer guilty pleasure. It’s a masterclass in personal branding. Each...


Social Media for Jewelry Brands: What’s Working in 2025
In 2025, the jewelry industry on social media is more vibrant and competitive than ever. With shifting consumer behavior, algorithm...


Social Media Manager vs. Agency: Which One Does Your Brand Need?
When your business is ready to hire social media help , one of the biggest questions you’ll face is: Do we need an in-house social media...


How Beauty Brands Are Winning on TikTok (and How to Replicate It)
TikTok has become the beauty industry’s most powerful marketing playground, where products sell out overnight, creators build cult...


Top 10 Questions to Ask Before Hiring A Social Media Agency
Hiring a social media agency like Media À La Carte can be a game-changer for your brand—but only if you choose the right one! Whether...


Influencer Marketing for Small Businesses: Updated Guidelines for 2025
Influencer marketing—yes, it’s still a thing! And it continues to evolve by the day. 2025 brings new challenges and opportunities for...


Turning Followers into Customers - Social Media Sales Funnel Guide
Social media is more than just a platform for likes and comments; it’s a powerful tool to convert followers into loyal customers. A...


Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...


Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...


Holiday Marketing Guide
Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...


How to Run a Successful Social Media Giveaway
Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...


How to Repurpose Content Across Social Media Platforms for Less Work and Maximum Impact
Repurposing content across social media platforms is a great strategy to save time and extend the life of your content. It’ll also help...


How Microtrends Are Redefining Marketing
Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...


Social Media Marketing on a Budget: Tips for Small Businesses
Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...