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Social Media Manager vs. Agency: Which One Does Your Brand Need?
When your business is ready to hire social media help , one of the biggest questions you’ll face is: Do we need an in-house social media...


How Beauty Brands Are Winning on TikTok (and How to Replicate It)
TikTok has become the beauty industry’s most powerful marketing playground, where products sell out overnight, creators build cult...


Top 10 Questions to Ask Before Hiring A Social Media Agency
Hiring a social media agency like Media À La Carte can be a game-changer for your brand—but only if you choose the right one! Whether...


Influencer Marketing for Small Businesses: Updated Guidelines for 2025
Influencer marketing—yes, it’s still a thing! And it continues to evolve by the day. 2025 brings new challenges and opportunities for...


Turning Followers into Customers - Social Media Sales Funnel Guide
Social media is more than just a platform for likes and comments; it’s a powerful tool to convert followers into loyal customers. A...


Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...


Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...


Holiday Marketing Guide
Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...


How to Run a Successful Social Media Giveaway
Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...


How to Repurpose Content Across Social Media Platforms for Less Work and Maximum Impact
Repurposing content across social media platforms is a great strategy to save time and extend the life of your content. It’ll also help...


How Microtrends Are Redefining Marketing
Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...


Social Media Marketing on a Budget: Tips for Small Businesses
Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...


The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...


10 Crucial Pieces of Advice Every Social Media Manager Needs To Hear
Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...


How to measure social media ROI
Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...


Strategies to Build Your Brand Reputation
“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...


Should Your Brand Be On Pinterest?
Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...


The Psychology Of Social Media - How to Influence Behavior
Yes, social media is about connection, but it is also SO about influencing behavior. Think about the intricate social media algorithms,...


Marketing vs. Branding
You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...


How to Humanize Your Content In an AI Era
While AI can sometimes seem like a god-send, it’s important that you humanize your content. You want to be able to use AI while...
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