How to Repurpose Holiday Content into Evergreen Posts for January

The holiday season leaves most brands with an abundance of beautiful content — polished photos, thoughtful captions, high-performing Reels, and lifestyle shots filled with warmth and personality. But once January hits, all that festive magic can start to feel…outdated.

The good news? You can extend the shelf life of your holiday content by repurposing it into fresh, evergreen posts that feel perfectly aligned with New Year energy. With strategic reframing, those December assets can help power your content well into Q1.

Here’s how to transform holiday shoots and seasonal messaging into evergreen January content that drives engagement, builds trust, and improves your SEO.

Reframe Festive Photos Into Motivational, Lifestyle, or Wellness Content

You don’t need to scrap your holiday photos just because the tree is down. Many lifestyle, product, or BTS shots can easily be reframed for January themes.

Strategic ways to repurpose holiday visuals

• Crop out holiday-specific decor (trees, lights, stockings) to focus on the subject or setting.

• Turn cozy at-home shots into “New Year reset,” “winter routines,” or “home-inspiration” posts.

• Use warm product shots to highlight self-care, goal-setting, or productivity themes. 

• Transform festive outfits into “January style ideas,” “winter layering,” or everyday lookbooks.

Turn Holiday Captions into New Year Motivation + Educational Content

Holiday captions often focus on gratitude, celebration, reflection, and community — which can easily be reframed for January.

Ways to repurpose captions

• Shift gratitude posts into “what we learned in the past year.”

• Reframe celebration posts into “goals for the year ahead.”

• Turn appreciation messages into client testimonials or community highlights.

• Transform festive storytelling into relatable lifestyle content (lessons, routines, mindsets).

Caption templates

• “As we wrap the year, here’s what we learned…”

• “January is for gentle resets — here’s what we’re focusing on.”

• “New month, new momentum. Here’s how we’re approaching 2025 with intention.”

Convert December Reels Into High-Performing Evergreen Videos

Your holiday Reels don’t need to stay holiday-specific. With minor edits or new text overlays, they can be reframed for a fresh, evergreen message.

Easy repurposing strategies

• Replace holiday text overlays with general educational tips.

• Swap festive audio for trending January sounds.

• Re-edit shorter clips into “quick tips,” “day in the life,” or "behind the scenes” content. 

• Turn product shots into tutorials or how-to guides.

Transform Holiday Campaign Assets into Year-Round Value

Your December deliverables — lookbooks, campaign photos, testimonials, blog posts, newsletters — all contain elements that can be reworked into timeless content.

Repurposing ideas

• Holiday gift guides → evergreen product bundles (“Our best-sellers for winter”).

• Holiday FAQ highlights → educational carousel posts.

• Customer reviews used in December → year-round social proof.

• Holiday BTS → storytelling content about your process.

Create multi-platform content from one asset

From a single holiday photo set, you can create:

• IG carousel

• Pinterest pins

• Website banner

• Blog post header

• Email graphic

• Reels clips

• LinkedIn post

• TikTok storytelling voiceover

This maximizes your ROI and reduces January content fatigue.

Plan Your January Content Calendar Using Repurposed Assets

Instead of starting from scratch in the new year, build a January content plan anchored in repurposed holiday material.

Key themes that work beautifully for January

• New Year goals + intentions

• Clean start, declutter, reset

• Winter routines

• Productivity inspiration

• Self-care + wellbeing

• “Behind the business” planning content

• Evergreen product or service education

This helps you show up consistently while saving and increasing efficiency.

Conclusion: Your Holiday Content Has More Life Than You Think

Holiday content isn’t just for December — with a  smart repurposing strategy, you can transform festive assets into evergreen, high-performing posts that carry your brand into the new year with ease.

By reframing your visuals, rewriting your captions, repurposing Reels, and extracting value from December’s assets, you’ll create a more sustainable and efficient January content plan that keeps your brand visible and relevant.

If you want help building a repurposing roadmap or a January content calendar for your brand, Media Á La Carte is here to support you every step of the way.