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Join date: Nov 14, 2022

Posts (168)

May 22, 20265 min
What Is "AI Slop" and Why It's Quietly Killing Your Brand on Social
Let's be honest. You've seen it. The weirdly smooth graphic with six fingers. The caption that technically says words but somehow means nothing. The holiday ad that looks like it was generated by a robot who has never experienced joy. That, my girl, is AI slop — and it is everywhere. The term even made Dictionary of the Year in 2025. Merriam-Webster, the Macquarie Dictionary, and the American Dialect Society all crowned "slop" as the word that captured the cultural moment. Not because it's...

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May 15, 20265 min
AEO Is the New SEO (And Social Marketers Who Ignore It Will Be Left Behind)
Let's have a moment of real talk. You've spent years perfecting your captions, mastering the algorithm, and building a content strategy that actually converts. You know your hashtags, you know your posting windows, and you've got your aesthetic locked. And just when you thought you had it all figured out? The rules changed. Again. But here's the thing — the real ones don't complain. They adapt. And the smartest social marketers right now are already moving on Answer Engine Optimization, or...

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May 8, 20267 min
Writing Captions That Capture Your Brand (Even if You Hate Writing)
The photo is perfect. The lighting is chef's kiss. You've cropped it three times. And now you're staring at the caption box like it personally offended you, typing and deleting the same sentence for the fourth time. Sound familiar? You're not alone — and more importantly, you're not bad at writing. You're just trying to do it without a system, without a clear sense of what your brand actually sounds like on paper, and probably under pressure because you should have posted this forty minutes...

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Mary Callahan

Mary Callahan

Writer
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