The holiday season leaves most brands with an abundance of beautiful content — polished photos, thoughtful captions, high-performing Reels, and lifestyle shots filled with warmth and personality. But once January hits, all that festive magic can start to feel…outdated. The good news? You can extend the shelf life of your holiday content by repurposing it into fresh, evergreen posts that feel perfectly aligned with New Year energy. With strategic reframing, those December asse