Platform-by-Platform Guide: The Best AI Features You Should Be Using Now

AI isn’t just for tech bros and sci-fi fans anymore. It’s baked right into the social platforms you’re already using. The smartest brands and creators aren’t waiting around; they’re taking advantage of these built-in AI tools to save time, boost creativity, and get better results.

Whether you’re a one-person show or running a full content team, here’s your platform-by-platform cheat sheet to the most powerful AI features you should be using right now — and how to use them strategically.

Meta (Instagram + Facebook): AI Image Tools & Text Assistance

What’s new: Meta has rolled out AI-powered image editing and text-generation features across Instagram and Facebook. You can now:

• Edit images with prompts (swap backgrounds, remove distractions, change seasons or settings).

• Generate post copy ideas with AI-suggested captions.

• Use AI stickers in Stories and Reels.

Strategic play:

• Brand consistency, faster — Use AI to instantly adapt photos to your brand’s color palette or seasonal vibe without needing a full reshoot.

• A/B test captions at scale — Generate multiple caption options and see what performs best with your audience.

• More visual experimentation — If you’ve been hesitant to try bold visual ideas, test them in AI before committing to a full campaign shoot.

  
  

Pro tip: Use AI edits sparingly so your feed still feels authentic. Keep original, human-shot content as your base.

YouTube — Dream Screen & AI-Powered Content Insights

What’s new: YouTube’s Dream Screen lets Shorts creators generate custom AI backgrounds with text prompts — think “Tokyo street market at sunset” or “retro diner in the rain.” AI can also now suggest video ideas, titles, and even chapter markers.

Strategic play:

• Enhance production value — Dream Screen helps creators add cinematic flair to Shorts without expensive sets.

• Niche content ideas — Use AI idea prompts to quickly brainstorm content that aligns with trending topics.

• SEO boost — AI-generated chapter markers help improve discoverability and viewer retention.

Pro tip: Pair Dream Screen visuals with trending audio for maximum algorithm love.

TikTok — AI Script & Caption Generators

What’s new: TikTok now offers AI-assisted scriptwriting for videos and a caption generator that optimizes for engagement and trends.

Strategic play:

• Never run out of hooks — Use AI scripts to quickly test different opening lines that hook your audience in the first 3 seconds.

• Stay on trend — AI captions often incorporate trending phrases and keywords, giving you a discoverability boost.

• Consistent posting — Streamline your ideation so you can post more frequently without burning out.

Pro tip: Always inject your own voice into AI-generated captions. TikTok’s audience can spot “generic” content a mile away.

LinkedIn — AI Writing Assistant & Post Ideas

What’s new: LinkedIn’s AI assistant can draft posts, reword updates, and generate industry-specific article outlines.

Strategic play:

• Thought leadership at speed — Use AI to outline posts so you can focus on adding your personal expertise.

• Repurpose content — Paste in a blog post or podcast transcript, and let AI draft a LinkedIn version in seconds.

• Data-backed credibility — AI can help highlight key stats and pull quotes from your own content.

Pro tip: Use AI drafts as your starting point, not your final copy. Your professional insights are what make the post worth reading.

Pinterest — AI-Powered Idea Pins

What’s new: Pinterest’s AI suggests keywords, titles, and even layouts for Idea Pins based on your uploaded images or themes.

Strategic play:

• Keyword mastery — Use AI suggestions to better align your content with search intent on Pinterest.

• Content series planning — Quickly map out multi-part Idea Pin campaigns that keep users engaged.

Pro tip: Pair AI keyword suggestions with manual research to catch niche trends before they explode.

TL;DR

AI isn’t here to replace your creativity…It’s here to amplify it. The key is knowing which tools save you time, which enhance your content, and which give you a competitive edge. By testing these platform-specific features now, you’re not just keeping up, you’re staying ahead.