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Platform-by-Platform Guide: The Best AI Features You Should Be Using Now
AI isn’t just for tech bros and sci-fi fans anymore. It’s baked right into the social platforms you’re already using. The smartest brands...


How to Measure Social Media ROI (And Prove It’s Working)
If you’ve ever had a client or boss ask, “ But is social media actually working?” — you know that gut-drop moment where likes and shares...


Instagram vs. TikTok Strategy in 2025
In 2025, the social media landscape is more competitive and fragmented than ever. TikTok continues to dominate short-form video culture,...


User-Generated Content (UGC): What It Is & How To Use It For Your Brand
In today’s crowded digital landscape, consumers crave authenticity. They want to see real people using real products in real life (i.e.,...


How Beauty Brands Are Winning on TikTok (and How to Replicate It)
TikTok has become the beauty industry’s most powerful marketing playground, where products sell out overnight, creators build cult...


How to Handle Negative Feedback on Social Media
Let’s be real…No matter how polished your branding is, how perfect your product may seem, or how fire your Instagram aesthetic looks,...


How to Use ChatGPT To Write Your Captions the RIGHT Way
If you’ve ever stared at your computer screen for way too long trying to write the “perfect caption,” you’re not alone. Social media...


Tips for Short-Form Video Content
Short-form video content isn’t just a trend...It’s the present and future of social media. With platforms like TikTok, Instagram Reels,...


Understanding Social Media Copyright Laws: What You Need to Know
In today’s scroll-happy world, brands are under immense pressure to create content that’s not just good, but viral. That often means...


Welcome to The Trend Report
After 2 years of helping creators and business owners stay consistent on social media, we took a long, honest look at what was...


Best AI Tools for Content Creation: Photos + Videos
We’ve talked a lot on our blog about using AI to support your social media content strategy ( HERE are some of our favorite AI tools for...


Submagic.co - AI Subtitle Generator
The term ‘amazing’ is an understatement to describe this all-in-one AI-powered video editor and auto subtitle generator , which is taking...


How To Edit Your Videos for Easy Repurposing
This week we’re talking about repurposing content . That means taking one piece of content—like a video, blog post, podcast, or...


The New TikTok Algorithm
The TikTok algorithm continues to be a sophisticated system that curates content for users based on a number of factors. The first step...


TikTok Algorithm Guide
Maybe your brand has been killing it on Instagram. We’ve got good news and bad news. When it comes to TikTok, there’s a lot that you can...


5 TikTok Alternatives For Your Brand
TikTok may be back (temporarily?) but we all know it’s never good to keep all your eggs in one basket. Whether you’re looking for new...


How to Grow on TikTok in 2025
Well, TikTok is back! With that being said, how’s a brand supposed to grow on TikTok in 2025? This endeavor requires a dynamic strategy...


How to Grow on TikTok and Instagram in 2025
In the ever-evolving landscape of social media, staying ahead of the curve is crucial to building a successful presence on platforms like...


How the TikTok Algorithm Works: 2024
Though still a nascent app, in 2024, TikTok’s algorithm has evolved, with significant updates aimed at creating more personalized and...


Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...