Should You Have An Email Newsletter?

Should Your Brand Have an Email Newsletter? Here’s the Truth.

If you’ve been wondering whether your brand needs an email newsletter, you’re not alone. In a world dominated by TikTok trends, Instagram algorithms, and short-form content, email might seem old school. But here’s the reality: email is still one of the most powerful tools in your digital marketing toolbox, and it’s making a comeback in a big way.

So, should your brand have an email newsletter?In most cases, the answer is a resounding yes — but only if you do it strategically.

Why Email Newsletters Still Work in 2025

While social media gives you visibility, email gives you ownership. You’re not at the mercy of an algorithm or a shifting platform policy. Your email list belongs to you — and that direct connection to your audience is invaluable.

Here’s why email newsletters continue to drive results:

1. Email Marketing Has the Highest ROI

According to the 2025 Email Benchmark Report, email marketing delivers an average return of $36 for every $1 spent, outperforming nearly every other marketing channel. Whether you’re nurturing leads, announcing new products, or building brand loyalty, newsletters can do it all.

2. You Control the Conversation

Social media is rented space. Email, on the other hand, is your owned media. You decide when and how to show up, no algorithm standing in the way. That means consistent reach, direct communication, and full creative control.

3. It Strengthens Brand Loyalty

Email newsletters give your audience a reason to stay connected beyond social feeds. Regular, valuable updates help reinforce your brand’s voice, expertise, and personality. Over time, that builds loyalty and trust — two things money can’t buy.

4. You Can Personalize and Segment

Modern email tools like Klaviyo, ConvertKit, and Mailchimp make personalization easy. You can segment subscribers by behavior, location, or interest, delivering content that feels tailor-made. Personalization isn’t just nice to have anymore…it’s what drives engagement.

Signs Your Brand Needs a Newsletter

If any of the following sound familiar, it’s time to start (or revive) your email strategy:

• You’re struggling to reach your audience on social media.

• You want to drive consistent traffic to your website or blog.

• You have educational, entertaining, or value-driven content that deserves more visibility.

• You’re building a community or membership experience.

• You want to turn followers into repeat customers.

In short: if your brand has something to say — and a reason to stay top of mind — an email newsletter is one of the most effective ways to do it.

What Makes a Great Brand Newsletter

Not all newsletters are created equal. To stand out in crowded inboxes, your email should be:

1. Valuable

Every newsletter should answer one question for the reader: “What’s in it for me?” Educational tips, behind-the-scenes stories, curated content, and exclusive offers all create value that keeps subscribers opening.

2. Consistent

The key to a successful email strategy is consistency. Whether you send weekly, bi-weekly, or monthly, stick to a schedule your audience can count on.

3. Beautifully Branded

Design matters. A cohesive look — from your header image to your color palette — reinforces brand recognition and professionalism. Bonus points for keeping it mobile-friendly, since over 70% of people read emails on their phones.

4. Conversational + Human

The best newsletters feel like they’re written by a person, not a marketing team. Write the way you speak. Use your brand’s personality. Add a touch of warmth or humor, whatever feels authentic to your tone.

5. Action-Oriented

Always include a clear call to action: visit your site, read a blog post, register for an event, or check out a new launch. Each email should have a purpose.

What to Include in Your Brand Newsletter

Here are some tried-and-true content ideas to fill your newsletter calendar:

• Industry insights or trend roundups – Establish authority and add value.

• Behind-the-scenes updates – Show the human side of your brand.

• Exclusive offers or early access – Reward your most loyal subscribers.

• Customer stories or testimonials – Build credibility through social proof.

• Educational content – Quick tips, tutorials, or resources related to your niche.

• Personal reflections or founder notes – Create a genuine connection with your audience.

Mix, match, and keep your content varied so your audience never knows exactly what to expect (in a good way).

How to Measure Success

A successful newsletter isn’t just about open rates. You should also monitor:

• Click-through rates (CTR) – Are readers engaging with your links?

• Conversions – Are emails driving purchases, sign-ups, or inquiries?

• Unsubscribe rates – If they’re rising, your content may need refining.

• List growth – Are new people joining your community each month?

Use these metrics to continuously optimize test subject lines, send times, and content types to learn what resonates best.

Should You Outsource Your Newsletter?

If you’re short on time or strategy, outsourcing your email marketing can be a smart move. Agencies like Media À La Carte specialize in crafting newsletters that not only look good but perform.

From concept and copywriting to design and analytics, an expert partner can ensure your email content aligns with your brand voice and drives measurable results while freeing up your internal team for other priorities.

The Bottom Line

In 2025, a well-crafted email newsletter isn’t optional…it’s essential. It’s your brand’s most direct line to your audience, your best tool for building loyalty, and one of the few marketing channels you truly own.

If done right, your newsletter can become your brand’s secret weapon, nurturing relationships, boosting conversions, and turning subscribers into lifelong fans.

Ready to Build a Newsletter That Converts?

Your audience wants to hear from you — they just need a reason to click.

At Media À La Carte, we help brands design, write, and optimize email newsletters that people actually want to read. From strategy to execution, we’ll make sure your next send doesn’t just land in inboxes — it leaves an impression.

Let’s talk about your email strategy →