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From Black Friday to New Year’s: A Timeline of Key Marketing Moments You Shouldn’t Miss
The holiday season isn’t just about peppermint mochas and gift guides. It’s one of the most powerful times of year for brands to connect, convert, and cultivate loyalty. Between Thanksgiving and New Year’s, audiences are scrolling more, spending more, and feeling more . For business owners and creators alike, that means opportunity if you plan right . Here’s your week-by-week roadmap from Black Friday through New Year’s Day, complete with key marketing windows and content ide


Should You Have An Email Newsletter?
Should Your Brand Have an Email Newsletter? Here’s the Truth. If you’ve been wondering whether your brand needs an email newsletter,...


Hospitality Marketing on Instagram: What Hotels and Restaurants Need to Know
Instagram has become one of the most powerful platforms for hospitality marketing. With over a billion monthly active users and a highly...


How to Measure Social Media ROI (And Prove It’s Working)
If you’ve ever had a client or boss ask, “ But is social media actually working?” — you know that gut-drop moment where likes and shares...


User-Generated Content (UGC): What It Is & How To Use It For Your Brand
In today’s crowded digital landscape, consumers crave authenticity. They want to see real people using real products in real life (i.e.,...


From the Villa to the Algorithm: What Love Island Can Teach Us About Personal Branding on Social Media
Love it or roll your eyes at it, Love Island is more than just a summer guilty pleasure. It’s a masterclass in personal branding. Each...


Social Media Manager vs. Agency: Which One Does Your Brand Need?
When your business is ready to hire social media help , one of the biggest questions you’ll face is: Do we need an in-house social media...


How Beauty Brands Are Winning on TikTok (and How to Replicate It)
TikTok has become the beauty industry’s most powerful marketing playground, where products sell out overnight, creators build cult...


Influencer Marketing for Small Businesses: Updated Guidelines for 2025
Influencer marketing—yes, it’s still a thing! And it continues to evolve by the day. 2025 brings new challenges and opportunities for...


Everything You Need to Know About YouTube in 2025
Why YouTube Is a Must-Have for Brands In the fast-paced world of social media, trends come and go—but one platform has not only stood the...


Turning Followers into Customers - Social Media Sales Funnel Guide
Social media is more than just a platform for likes and comments; it’s a powerful tool to convert followers into loyal customers. A...


Optimizing Social Media for Holiday Product Discovery and Conversions
The holiday season isn’t just a time for celebration—it's prime time for businesses to connect with customers, showcase their products,...


Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...


IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...


Holiday Marketing Guide
Ding dong! The holidays are fast approaching! A social media holiday marketing guide helps brands plan and execute successful campaigns...


Strategies to Build Your Brand Reputation
“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...


Should Your Brand Be On Pinterest?
Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...


The Psychology Of Social Media - How to Influence Behavior
Yes, social media is about connection, but it is also SO about influencing behavior. Think about the intricate social media algorithms,...


Marketing vs. Branding
You’ve heard the terms ‘marketing’ and ‘branding’ thrown around interchangeably. But what exactly is the difference between the two? And...


How to Humanize Your Content In an AI Era
While AI can sometimes seem like a god-send, it’s important that you humanize your content. You want to be able to use AI while...