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The exterior of the Shandaken Inn, a large blue house with white-trimmed windows and a grey roof at dusk. Warm lights glow from inside. Two people sit outside at the fire pit roasting marshmallows with light snow on the ground.

THE CLIENT

Shandaken Inn +
The Clubhouse

The Brief

A vignette of a Shandaken Inn room featuring a blue tufted chair, red walls, a wooden side table with books and flowers below a framed painting of a red barn, next to blue striped curtains.
A Shandaken Inn breakfast spread featuring a white bowl of granola topped with blueberries, strawberries, and yogurt on a wooden table. Nearby are a newspaper, glasses, and a small plate with jams.

This luxury property in The Catskills was looking for a local NYC team that could create quarterly content on location and help to grow their brand awareness on social media.

What We Did

iPhone Shoots on Location

  • Captured iPhone content of the Inn and The Clubhouse quarterly.

 

Social Media Management

  • Focused on showcasing the property through the seasons to attract vacation goers before they'd be planning their trips.

  • Created engaging, aesthetic, top of funnel content.

The Results

SOCIAL MEDIA MANAGEMENT + SELECT PHOTOGRAPHY BY MEDIA A LA CARTE

An iPhone screenshot of Shandaken Inn's Instagram profile, featuring Media À La Carte's work.
An iPhone screenshot of The Clubhouse at Shandaken Inn's Instagram profile, featuring Media À La Carte's work.

Our quarterly shoots were well organized to capture three month's worth of content for both brands in one day. Content was focused on seasonality for both The Inn and dishes at The Clubhouse.

The Numbers

A screenshot of Instagram analytics featuring 62,144 impressions (+44.6%).
A screenshot of Instagram analytics featuring 26,524 accounts reached with 90% from ads, reaching 1,830 followers (+7%) and 24.6K non-followers (+157%)
A screenshot of Instagram analytics featuring 19.5K accounts reached (+486%) and 707 accounts engaged (+65.9%)
A screenshot of Instagram analytics featuring 27K accounts reached (+134.3%) and 520 accounts engaged (+5.7%).
A screenshot of Instagram analytics featuring 19,504 accounts reached with 79.9% from ads, reaching 2,692 followers (+22.6%) and 16.8K non-followers (+1,612%)
A screenshot of Instagram analytics featuring 61,264 impressions (+145%).

Ready to level up?

The Brief

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