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A close-up of a woman wearing layered gold and silver Urbaetis necklaces against a cream textured jacket. The jewelry features pendants and intricate designs, conveying elegance.

THE CLIENT

Urbaetis Fine Jewelry

The Brief

A hand with long nails delicately holds four gold and silver Urbaetis bracelets, varied in design and texture, against a neutral background, conveying elegance.
A hand adorned with three sparkling Urbaetis diamond rings and gold Urbaetis bracelets is elegantly holding a glass. The scene exudes luxury and sophistication.

Urbaetis Fine Jewelry was looking for an agency that could produce content that had a very specific, on-brand look and feel. Founder Stephanie wanted to continue to grow the brand's social presence to support wholesale business selling to top department stores like Neiman Marcus and Saks Fifth Avenue.

What We Did

Studio Photo + Video Shoots

  • Elevated photoshoots at our Chelsea studio to build on the style that was already created.

  • Founder video content to develop understanding and relationship to the brand.

 

Social Media Management

  • Created a content plan that emphasized it-girl positioning.

  • Focused on trend-forward content that was on-brand.

The Results

SOCIAL MEDIA MANAGEMENT + SELECT PHOTOGRAPHY BY MEDIA A LA CARTE

A mobile screenshot of the Urbaetis Fine Jewelry Instagram profile.

We focused on weaving a through line narrative for the brand that focused on more founder focused content and capitalized on popular social media + jewelry trends. 

VIDEO EDITING BY MEDIA A LA CARTE

The Numbers

An Instagram Analytics screenshot from Urbaetis featuring 9,373 accounts reached with a 2,184% increase to non-followers and a 2,383% increase to followers.
An Instagram Analytics screenshot from Urbaetis featuring 15,950 content interactions (+79,650%) and 9,132 post interactions (+70,146%)
An Instagram Analytics screenshot from Urbaetis featuring 14.3K accounts reached (+62.5%) and 14.9K accounts engaged (+40.6%).
An Instagram Analytics screenshot from Urbaetis featuring 14,377 accounts reached with a 76.8% increase in non-followers and 36,455 impressions (+46.5%)
An Instagram Analytics screenshot from Urbaetis featuring 9.4K accounts reached (+2,322%) and 14K accounts engaged (+81,341.2%)

Ready to level up?

The Brief

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