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A sleek black cylindrical Evolv bottle with the words "GLP-1 Biometric" in white text near the top. Simple and modern design.

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THE CLIENT

Evolv

The Brief

A hand is holding a small Evolv GLP-1 pill between the thumb and index finger against a blurred background of green foliage, suggesting a natural setting.
Two hands hold a black Evolv bottle in front of a blurred, leafy background, conveying a natural and wellness-focused theme.

Not our image

Not our image

Introducing science's first oral supplement with the full power of GLP-1. Evolv came to us with a big goal: launch from near zero and hit one thousand followers with about a one month lead up before their launch. We smashed that goal and more, leveraging organic content and a boosted strategy to grow quickly and effectively during their launch phase.

What We Did

​​Social Media Management

  • Unique Instagram and TikTok strategy posting 5 times per week across each platform.

  • Content creation, copywriting, editing, community management and reporting for Instagram, TikTok, and Facebook. 

Boosted Post Management

  • Manage a monthly budget spend with the goal of increased follower count and brand awareness.

Bi-Weekly UGC Content Creation

  • Capture photo and video iPhone content to supplement high-fi assets supplied by the brand. 

The Results

ALL PHOTO + VIDEO BY MEDIA A LA CARTE

A mobile screenshot of the Evolv Instagram profile in May 2024 sitting at 178 followers.

MAY 2024

A mobile screenshot of the Evolv Instagram profile featuring 3,525 followers after 4 months of working with Media A La Carte.

SEPTEMBER 2024

+3,400 FOLLOWERS IN 4 MONTHS

Graphic Design + Science

A Evolv GLP-1 capsule on olive background, text reads "4-in-1: Sustainable weight loss in one capsule." Benefits include reduced cravings and metabolic, heart, and fullness support.
Shadows of leaves on a woman's bare back, creating a serene, natural look. Text reads, "If you are new to Evolv GLP-1, start here." Minimal and calming.
A beige background features an Evolv GLP-1 capsule on the left and bold text reading, "The Only Oral GLP-1 That Actually Delivers." Benefits listed include no eligibility requirements, no harsh side effects, science-backed, and natural. The tone is informative and reassuring.

This brand demanded a unique blend of scientific- based graphic design and trend driven video content. It was important to strike a balance between conveying the unique journey to develop this product but not come across as too science-y that it alienated the target audience.

We blended trending content styles with educational graphics and videos to create a strategy that attracts the curious, health conscious consumer. We amplified content with a smartly leveraged boosted budget. We needed to specifically design content that would not get flagged by Instagram or TikTok for violating community guidelines around regulations in the pharmaceutical space.

17,600 VIEWS

The Numbers

A mobile screenshot of an Evolv Instagram reel created by Media A La Carte with 13.1K views.
A mobile screenshot of an Evolv Instagram reel created by Media A La Carte with 21K views.
A mobile screenshot of an Evolv Instagram reel created by Media A La Carte with 17.4K views.
A mobile screenshot of an Evolv Instagram reel created by Media A La Carte with 35.8K views.

35,800 VIEWS

The Aesthetic

A curated Instagram feed for Evolv by Media A La Carte featuring a mix of Evolv bottle. GLP-1 capsules, and educational graphics.
A curated Instagram feed for Evolv by Media A La Carte featuring a mix of Evolv bottle. GLP-1 capsules, and educational graphics.

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