THE CLIENT

Nutrire

The Brief

Nutrire is an award winning hair care brand under parent company Tricoci Salon out of Chicago. With sights set on a big retail partner like Ulta, they were in need of an agency who could handle social management and production under one roof AND hit the BIG KPIs the board had set for the brand. We took over in H2 to drive growth and feed a content funnel for their pad social agency to scale revenue.

What We Did

Social Media Management

Create 5 posts per week for Instagram
Content creation, copywriting, editing, community management and reporting for Instagram, TikTok, and Facebook.

Boosted Post Management

Manage a monthly budget spend with the goal of increased follower count and brand awareness.

Quarterly Content Production

Create quarterly seasonal campaigns to capture enough content to last the entire quarter.

Influencer Management

Devise a micro and mid/macro influencer strategy with the goal of increased brand awareness, follower growth, and to feed the content funnel across Nutrire's Instagram and paid ads.

The Results

ALL PHOTO + VIDEO BY MEDIA A LA CARTE

MAY 2024

SEPTEMBER 2024

+10,400 FOLLOWERS IN 4 MONTHS

Quarterly Shoots | Lifestyle Content

When we started working with them, the brand had a lot of high quality studio/product assets and a lot of low quality influencer content but no lifestyle owned assets. Our goal with our quarterly shoots was to create a seasonal campaign full of aspirational lifestyle assets that matched the brand's high end price point and told a unique visual story that was identifiably Nutrire.

Our Summ(hai)r In The City intro campaign video that we captured at this shoot doubled organic reach from any previous brand content, was trend-aware, and garnered high engagement.

17,600 VIEWS

977
LIKES

25,000
ACCOUNTS REACHED

The Numbers

45,600 VIEWS

43,100
VIEWS

AESTHETIC BEFORE

AESTHETIC AFTER

NUMBERS
BEFORE

NUMBERS
AFTER

THE SERVICE

Influencer Strategy

What We Did

A robust influencer strategy was important to the brand to:

grow brand awareness + drive follower count
create more user generated content for organic social
have content to use for paid ads

We devised a two prong influencer approach and split budget targeting around 8 micro influencers and 4 macro influencers per month for a total of 12 high impact reels posts on Instagram.

We handled list building, negotiating, contracts, payments, send outs, approvals, and tracking results.