THE CLIENT
Nutrire
The Brief
Nutrire is an award winning hair care brand under parent company Tricoci Salon out of Chicago. With sights set on a big retail partner like Ulta, they were in need of an agency who could handle social management and production under one roof AND hit the BIG KPIs the board had set for the brand. We took over in H2 to drive growth and feed a content funnel for their pad social agency to scale revenue.
What We Did
ââSocial Media Management
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Create 5 posts per week for Instagram
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Content creation, copywriting, editing, community management and reporting for Instagram, TikTok, and Facebook.
Boosted Post Management
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Manage a monthly budget spend with the goal of increased follower count and brand awareness.
Quarterly Content Production
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Create quarterly seasonal campaigns to capture enough content to last the entire quarter.
Influencer Management
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Devise a micro and mid/macro influencer strategy with the goal of increased brand awareness, follower growth, and to feed the content funnel across Nutrire's Instagram and paid ads.
The Results
ALL PHOTO + VIDEO BY MEDIA A LA CARTE
MAY 2024
SEPTEMBER 2024
+10,400 FOLLOWERS IN 4 MONTHS
Quarterly Shoots | Lifestyle Content
When we started working with them, the brand had a lot of high quality studio/product assets and a lot of low quality influencer content but no lifestyle owned assets. Our goal with our quarterly shoots was to create a seasonal campaign full of aspirational lifestyle assets that matched the brand's high end price point and told a unique visual story that was identifiably Nutrire.
Our Summ(hai)r In The City intro campaign video that we captured at this shoot doubled organic reach from any previous brand content, was trend-aware, and garnered high engagement.
17,600 VIEWS
977
LIKES
25,000
ACCOUNTS REACHED
The Numbers
45,600 VIEWS
43,100
VIEWS
AESTHETIC BEFORE
AESTHETIC AFTER
NUMBERS
BEFORE
NUMBERS
AFTER
THE SERVICE
Influencer Strategy
What We Did
A robust influencer strategy was important to the brand to:
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grow brand awareness + drive follower count
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create more user generated content for organic social
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have content to use for paid ads
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We devised a two prong influencer approach and split budget targeting around 8 micro influencers and 4 macro influencers per month for a total of 12 high impact reels posts on Instagram.
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We handled list building, negotiating, contracts, payments, send outs, approvals, and tracking results.
The Results
KEY KPIs ACROSS Q3 2025
132,186
TOTAL IMPRESSIONS
92,119
TOTAL
REACH
12
SELECT
CREATORS
Largest Audiences
28,300 FOLLOWERS
65,100 FOLLOWERS
22,900 FOLLOWERS
Most Viewed
21,700
VIEWS
35,300
VIEWS
Most Engaged
269
LIKES