THE CLIENT

Just Salad

The Brief

A fresh salad from Just Salad with cheese, croutons, and dressing on a picnic table with a red checkered cloth, silverware, corn, dressing, strawberries, lime, beer, and flowers with the text overlay Just Salad.

*This photography is not our work.

East Coast popular salad chain brand Just Salad was looking for an agile social team to work closely with their in-house marketing department to produce humorous, trend driven content unique to both their TikTok and Instagram.

What We Did

Bi-Weekly iPhone Content Shoots

Travel to Just Salad locations around NYC for bi-weekly content shoots for IG + TikTok.
Capture trending content involving Just Salad employees.

Social Media Management

Created a unique strategy for both Instagram and TikTok that communicated important brand messages and launches while still leaning into trending humor.
Hit important dates and turned simple launches into viral moments.
Executed a strong outbound engagement strategy to have Just Salad in relevant TikTok conversations.

The Results

CONTENT CREATION + SOCIAL MEDIA MANAGEMENT BY MEDIA A LA CARTE

JANUARY
2025

MAY
2025

Just Salad was experiencing a slower follower growth rate prior to working with us. One of the main goals was being able to create content that was closer to trend and more socially relevant. We increased their follower count on Instagram by over 9.5% in our first few months of working together.

SOME OF OUR FAVORITE GRAPHICS TO SUPPORT IMPORTANT LAUNCHES AND KEY BRAND MESSAGES

An iPhone screenshot of a Just Salad Instagram post by Media À La Carte announcing the Shroom Bowl is back through emojis and a photo of the salad.

An iPhone screenshot of a Just Salad Instagram post by Media À La Carte featuring their Pick 2 menu through a billboard on a blue sky with overlay text "PICK 2, BECAUSE 'SHARING A PLATE' ON YOUR VALENTINE'S DAY DATE IS A RED FLAG."

An iPhone screenshot of a Just Salad Instagram post by Media À La Carte alerting users of the last chance to purchase salads and warm bowls for $9.69 with their reusable bowl with a cheeky notifications graphic of a user's wallet containing $10 exactly with overlay text "The stars have aligned:"

An iPhone screenshot of a Just Salad Instagram post by Media À La Carte announcing the relaunch/redesign of reusable bowls through a censored photo a salad in a reusable bowl with the overlay text "Don't look, we're changing."

TikTok

Just Salad wanted to really lean into trends with their TikTok and push the envelope with fun content and out of the box ideas. Scroll below for some of our best performing video ideas!