THE CLIENT
Biossance
The Brief
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High performing Sephora brand Biossance had a content gap: lots of high end campaign imagery and UGC content but no ability to be creating elevated, science forward content specific to IG and TikTok. That's where we come in. We created a custom monthly content retainer; ideating, shooting, and editing 15 pieces of content per month with the ability to be trend forward, seasonal, and support initiatives like Sephora sales.
What We Did
Monthly Content Production
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Content outline based on client's needs
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Shot list + creative direction
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Props list + sourcing
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Model sourcing
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Monthly 4 hour shoot in our Chelsea studio
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15 edited deliverables (photo + video)
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2 rounds of edits
PHOTOGRAPHY, GIFS, AND VIDEOS BY MEDIA A LA CARTE
The Results
VIDEO PRODUCTION + EDITING BY MEDIA A LA CARTE
6,475
VIEWS + 175 LIKES
One major pillar that was imperative to get across in the brand's content was the science behind each new release. We paired beautiful product and texture macro shots with science based text to keep the viewer's attention and create a sensory educational experience.
To support the brand's Sephora sale push, we created this elevated unboxing video showcasing the experience of a Biossance haul. This video resulted in 127 comments and successfully engaged their community.
6,096 VIEWS
+ 127 COMMENTS
