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Storefront of Blue Nile, a jewelry retailer. Modern facade features large glass windows and displays with elegant lighting. Clean, inviting ambiance.

THE CLIENT

Blue Nile

The Brief

A hand holds a gold Blue Nile ring with a large, sparkling round diamond center, surrounded by smaller diamonds. The background is plain, emphasizing elegance.
A jewelry box displaying nine Blue Nile diamond rings with various cuts, including round, oval, and emerald, set on a soft beige fabric. A gold chain is visible beside the rings.

Global brand Blue Nile was looking for a boutique agency to act as an extension of its in house team. Specifically, they needed a team that could handle strategy, integration, and content creation: acting as the face (and hands) of the brand. We created a unique package and system just for Blue Nile to support their needs. 

What We Did

Bi-Weekly UGC Content Shoots for IG + TikTok

  • Bi-weekly shot list

  • Feed planning

  • 4 hour shoot bi-weekly to capture over 30 pieces of content

  • 2 social media managers + our Junior Creative Director​​

Social Media Management

  • Unique strategy for Instagram + TikTok

  • Content creation, copywriting, editing, community management and reporting for Instagram, TikTok, and Facebook. 

  • Boosted post strategy and management for Instagram.

The Results

A mobile screen recording of the Blue Nile Instagram feed as curated by Media A La Carte.

ALL PHOTO + VIDEO BY MEDIA A LA CARTE

VIDEO FILMING + CREATION BY MEDIA A LA CARTE

The Organic Numbers

A mobile screenshot of a Blue Nile Instagram reel by Media A La Carte with 33.6K views.
A mobile screenshot of a Blue Nile Instagram reel by Media A La Carte with 39.2K views.
A mobile screenshot of a Blue Nile Instagram reel by Media A La Carte with 48.7K views.
A mobile screenshot of a Blue Nile Instagram reel by Media A La Carte with 41K views.
A mobile screenshot of a Blue Nile Instagram reel by Media A La Carte with 20.3K views.
A mobile screenshot of a Blue Nile Instagram reel by Media A La Carte with 64.3K views.

64,300 VIEWS

41,000
VIEWS

Instagram Growth

A mobile screenshot of the Blue Nile Instagram profile before working with Media A La Carte sitting at 219K followers.
A mobile screenshot of the Blue Nile Instagram profile feed before working with Media A La Carte.

HOW IT STARTED

A mobile screenshot of the Blue Nile Instagram profile after working with Media A La Carte and growing over 10K followers to 231K followers in total.
A mobile screenshot of the Blue Nile Instagram profile feed after working with Media A La Carte, featuring a cohesive, neutral feed, highlighting jewelry, lifestyle moments, and customer reposts.

HOW IT'S GOING

+10,000

FOLLOWERS

The Boosted Numbers

A mobile screenshot of a Blue Nile Instagram reel, created and boosted by Media A La Carte with 88.6K views.
A mobile screenshot of a Blue Nile Instagram reel, created and boosted by Media A La Carte with 111K views.
A mobile screenshot of a Blue Nile Instagram reel, created and boosted by Media A La Carte with 63.5K views.
A mobile screenshot of a Blue Nile Instagram reel, created and boosted by Media A La Carte with 100K views.

111,000 VIEWS

THE SERVICE

Influencer Strategy

What We Did

Influencer Strategy + Management

  • Initial strategy to grow brand awareness and conversions​

  • List procurement

  • Outreach and negotiation

  • Contract management

  • Product shipment coordination with internal team

  • Content approvals

  • Posting tracking and monitoring

  • Monthly reporting and analytics

Best Collabs | Macro Influencers

A SELECTION OF OUR MACRO INFLUENCER STRATEGY RESULTING IN:

4,135,200 COMBINED FOLLOWERS

1,736,578  COLLECTIVE VIEWS

5,68,937 IMPRESSIONS

A mobile screenshot of @emilythebearrr_'s TikTok profile, a Blue Nile influencer selected by Media A La Carte.
A mobile screenshot of @justjazzzyidk's TikTok profile, a Blue Nile influencer selected by Media A La Carte.
A mobile screenshot of @juliesjetsets's Instagram profile, a Blue Nile influencer selected by Media A La Carte.
A mobile screenshot of @halleykate's TikTok profile, a Blue Nile influencer selected by Media A La Carte.
A mobile screenshot of @carlyweinstein1's TikTok profile, a Blue Nile influencer selected by Media A La Carte.
A mobile screenshot of @bradengalloway's TikTok profile, a Blue Nile influencer selected by Media A La Carte.

Best Collabs | Micro Influencers

A SELECTION OF OUR MICRO INFLUENCER STRATEGY RESULTING IN:

1,029,400 COMBINED FOLLOWERS

989,649  COLLECTIVE VIEWS

2,184,899 IMPRESSIONS

A mobile screenshot of @roseeelo's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @autumn_gruber's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @pinkandpetite's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @makaylamclovin's Instagram profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @marcherobinson's Instagram profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @izzyoller's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @maryamjhampton's Instagram profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @elliepeterson3's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @zeinkurdi's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.
A mobile screenshot of @nicolecannone1's TikTok profile, a Blue Nile micro-influencer selected by Media A La Carte.

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