THE CLIENT
Blue Nile
The Brief
Global brand Blue Nile was looking for a boutique agency to act as an extension of its in house team. Specifically, they needed a team that could handle strategy, integration, and content creation: acting as the face (and hands) of the brand. We created a unique package and system just for Blue Nile to support their needs.
What We Did
Bi-Weekly UGC Content Shoots for IG + TikTok
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Bi-weekly shot list
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Feed planning
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4 hour shoot bi-weekly to capture over 30 pieces of content
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2 social media managers + our Junior Creative Director
Social Media Management
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Unique strategy for Instagram + TikTok
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Content creation, copywriting, editing, community management and reporting for Instagram, TikTok, and Facebook.
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Boosted post strategy and management for Instagram.
The Results
ALL PHOTO + VIDEO BY MEDIA A LA CARTE
VIDEO FILMING + CREATION BY MEDIA A LA CARTE
The Organic Numbers
64,300 VIEWS
41,000
VIEWS
Instagram Growth
HOW IT STARTED
HOW IT'S GOING
+10,000
FOLLOWERS
The Boosted Numbers
111,000 VIEWS
THE SERVICE
Influencer Strategy
What We Did
Influencer Strategy + Management
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Initial strategy to grow brand awareness and conversions
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List procurement
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Outreach and negotiation
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Contract management
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Product shipment coordination with internal team
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Content approvals
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Posting tracking and monitoring
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Monthly reporting and analytics
Best Collabs | Macro Influencers
A SELECTION OF OUR MACRO INFLUENCER STRATEGY RESULTING IN:
4,135,200 COMBINED FOLLOWERS
1,736,578 COLLECTIVE VIEWS
5,68,937 IMPRESSIONS
Best Collabs | Micro Influencers
A SELECTION OF OUR MICRO INFLUENCER STRATEGY RESULTING IN:
1,029,400 COMBINED FOLLOWERS
989,649 COLLECTIVE VIEWS
2,184,899 IMPRESSIONS
