Credit: Coliena Rentmeester
THE CLIENT
YSE Beauty
The Brief
Not our image
YSE Beauty was seeking supplemental UGC style content that was trend aware and reflected their target consumer and mom focused demographic. They wanted content to feel like it was made from a user, not from the brand itself. We partnered to create elevated iPhone content that hit the mark.
Not our image
What We Did
Photo + Video Shoot
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Creative direction and fully produced photo + video shoots with sets, using our team as models at our Chelsea studio.
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Curation of models + UGC type influencers to partner with for content.
Social Media Deliverables
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Fully edited reels
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Fully edited carousels + trending images
The Results
VIDEO PRODUCTION + EDITING BY MEDIA A LA CARTE
Image Credit; All Sorts Of
The brand wanted diverse skin and age representatives so we sourced models from our contact list and produced a UGC style shoot at our Chelsea studio. We filmed the models with our directions and edited the videos together ourselves. Much more cost effective than individual UGC contracts and ensures adherence to the brand's parameters.
YSE Beauty has a real focus on mom's and a more mature female demographic. We made sure to source a real mom for one of our videos to ensure an authenticity to the content.
Details are important to this brand, like clean finger nails, delicate jewelry, and a neutral wardrobe. By producing the UGC style content in-house we could ensure control over these elements more than if we outsourced.
