THE CLIENT

Laura Mercier

The Brief

A GIF of videography by Media A La Carte for Laura Mercier detailing the caviar eye shadow shades for blue eyes.

Legacy brand Laura Mercier was seeking a cost effective way to produce more UGC style content in-house that was more social forward to highlight important launches. We partnered with them for a full production shoot to create content for the launch of their Secret Brightening Powders along with evergreen content to highlight other key products.

What We Did

Photo + Video Shoot

Creative direction and fully produced photo + video shoots with sets, using our team as models at our Chelsea studio.

Social Media Deliverables

Fully edited reels
Photos for carousels and reels covers
Gifs

GIF of photography, videography, and graphic design by Media A La Carte for Laura Mercier featuring under-eye setting powder and caviar eye sticks.

PHOTOGRAPHY, GIFS, AND VIDEOS BY MEDIA A LA CARTE

The Results

VIDEO PRODUCTION + EDITING BY MEDIA A LA CARTE

A GIF of videography by Media A La Carte for Laura Mercier featuring the under-eye setting powder in jars and spilled artfully onto a white surface.

88,100
VIEWS

To announce the launch of their new Secret Brightening Powders, we created an elevated take on an 'unboxing' video using white gloves and wrapping to match the brand's luxury positioning. We edited this with clip clips to keep viewers interested and engaged.

To tease the launch of their Secret Brightening Powder, we created a storytelling video featuring their Director of Artistry, weaving the narrative of Laura at the helm of the brand with this voice over. Adding caption text overlays and movement in the footage increased watch time.