THE CLIENT
Floatley
The Brief
This client came to us with a unique issue: they hadn't grown past 10k followers on Instagram for years. They were in dire need of a refreshed strategy and a reinvigorated approach to positioning and brand awareness. They also wanted to centralize their teams and were hoping their social team could execute e-com shoots to create continuity across web and social.
What We Did
Photo + Video Shoots
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Produced photo + video shoots with models at our Chelsea studio to provide e-commerce assets for the website and assets for social.
Social Media Management + Boosted Post Strategy
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Created a content plan that was more trend forward but also focused on positioning the brand as the go-to comfort choice for women.
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Introduced a boosted post strategy with the goal of growing followers to reinvigorate growth and increase brand awareness.
The Results
AFTER OUR FIRST QUARTER OF WORKING TOGETHER
SEPTEMBER 2025
DECEMBER 2025
+4,500 FOLLOWERS IN 3+ MONTHS
STATS IN THE FIRST 90 DAYS
500K
VIEWS
90K
AD REACH
12K
PROFILE
VISITS
The Numbers
