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A woman with curly hair wearing a blue Floatley bra stands against a white paneled wall, looking directly at the camera with a calm expression.

THE CLIENT

Floatley

The Brief

Rear view of a woman with her hair in a ponytail, wearing a white Floatley bra. Her arms are raised, conveying a relaxed and confident mood.
A woman in a beige Floatey bra and underwear set relaxes on a cream sofa, smiling with closed eyes. The setting is minimalistic, creating a serene and content ambiance.

This client came to us with a unique issue: they hadn't grown past 10k followers on Instagram for years. They were in dire need of a refreshed strategy and a reinvigorated approach to positioning and brand awareness. They also wanted to centralize their teams and were hoping their social team could execute e-com shoots to create continuity across web and social.

What We Did

Photo + Video Shoots

  • Produced photo + video shoots with models at our Chelsea studio to provide e-commerce assets for the website and assets for social.

 

Social Media Management + Boosted Post Strategy

  • Created a content plan that was more trend forward but also focused on positioning the brand as the go-to comfort choice for women.

  • Introduced a boosted post strategy with the goal of growing followers to reinvigorate growth and increase brand awareness.

The Results

AFTER OUR FIRST QUARTER OF WORKING TOGETHER

A mobile screenshot of the Floatley Instagram profile before working with Media A La Carte sitting at 9,992 followers.
A mobile screenshot of the Floatley Instagram profile after 3 months working with Media A La Carte, now sitting at 14.5k followers and climbing.

SEPTEMBER 2025

DECEMBER 2025

+4,500 FOLLOWERS IN 3+ MONTHS

STATS IN THE FIRST 90 DAYS

A mobile screenshot of Instagram Analytics for Floatley featuring 511,425 views within 90 days of working with Media A La Carte.

500K
VIEWS

A mobile screenshot of Instagram Analytics for Floatley featuring 90k ad reach after 90 days of working with Media A La Carte.

90K
AD REACH

A mobile screenshot of Instagram Analytics for Floatley featuring 12k profile visits after 90 days of working with Media A La Carte.

12K
PROFILE
VISITS

The Numbers

A screenshot of a Floatley Instagram reel created by Media A La Carte with 26.3k views.
A screenshot of a Floatley Instagram reel created by Media A La Carte with 12.5k views.
A screenshot of a Floatley Instagram reel created by Media A La Carte with 14.4k views.

The Content

CREATIVE DIRECTED AND SHOT BY MEDIA A LA CARTE

Ready to level up?

The Brief

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