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A hand with blue nails garnishes a cucumber martini with a spiral slice beside a Boyd & Blair Cucumber bottle and a Boyd & Blair Potato Vodka bottle, set against a dark background.

THE CLIENT

Boyd & Blair

The Brief

A Blood Orange Cosmo cocktail with a blood orange slice garnish in a coupe glass is next to a bottle of Boyd & Blair Blood Orange Cosmo. A Boyd & Blair Chai Tea Mule in a copper mug with lime wedges is nearby, set against a light background.
A Boyd & Blair Lavender Martini bottle and a Boyd & Blair Chai Tea Mule bottle sit on a table, beside a lavender martini in a cocktail glass with a lemon twist and a chai team mule in a copper mug with lime slices.

This Vodka + Craft Cocktail brand needed an agency partner that could produce cocktail video content that bridged the gap between elevated and approachable. Their goal: grow brand awareness outside of their home state of Pennsylvania as their distribution grew to nationwide.

What We Did

Bar + Studio Video Shoots

  • Produced video shoots on location in bars in NYC to create a quarter's worth of video content. 

  • UGC style video shoots at our Chelsea studio to supplement elevated content for Instagram and TikTok.

 

Social Media Management

  • Created a content plan that emphasized education and value.

  • Focused on content that was on-brand and would grow the following among the brand's target audience

The Results

FEED PLANNING + IMAGE SOURCING BY MEDIA A LA CARTE

An iPhone screenshot of Boyd & Blair Instagram profile feed before working with Media À La Carte.

FEED
BEFORE

An iPhone screenshot of Boyd & Blair Instagram profile feed after becoming a Media À La Carte and during the launch of Boyd & Blair Happy Valley Vodka.

FEED
AFTER

VIDEO PRODUCTION + EDITING BY MEDIA A LA CARTE

The Numbers

An iPhone screenshot of Instagram analytics featuring 17.3K accounts reached (+49.4%) and 6,238 followers (+0.5%)
An iPhone screenshot of Instagram analytics featuring 20K accounts reached (+42.9%), 661 accounts engaged (+36.6%), and 6.9K followers (+3.2%)
An iPhone screenshot of Instagram analytics featuring 23.1K accounts reached (+38.1%), 813 accounts engaged (+140%), and 6,494K followers (+4.2%)
An iPhone screenshot of Instagram analytics featuring 26K accounts reached (+32.4%) and 760 accounts engaged (+0.5%)

Ready to level up?

The Brief

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