THE CLIENT

Boyd & Blair

The Brief

This Vodka + Craft Cocktail brand needed an agency partner that could produce cocktail video content that bridged the gap between elevated and approachable. Their goal: grow brand awareness outside of their home state of Pennsylvania as their distribution grew to nationwide.

What We Did

Bar + Studio Video Shoots

Produced video shoots on location in bars in NYC to create a quarter's worth of video content.
UGC style video shoots at our Chelsea studio to supplement elevated content for Instagram and TikTok.

Social Media Management

Created a content plan that emphasized education and value.
Focused on content that was on-brand and would grow the following among the brand's target audience