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Close-up of a beige Macabalm package and tube

THE CLIENT

Macabalm

The Brief

Young woman with curly hair holds a tube of "Macabalm" moisturizing balm, smiling softly. A heart-shaped dab of cream is on her cheek. Warm lighting.
Beige Macabalm packaging displayed on a textured fabric backdrop, including rectangular boxes and a tube

This client came to us with a unique issue: they had beautiful imagery of their product but that was it. They were in dire need of video content to relay how their product was used. BUT they really wanted an agency that could maintain the look of the feed that their influencer founder Pia Whitesell was very passionate about.

What We Did

Photo + Video Shoots

 

Social Media Management

  • Created a content plan that emphasized education but also helped you understand why the product was better than competitors.

  • Continued to focus on aesthetics since it’s such a crucial part of the brand.

The Results

PHOTOGRAPHY + FEED PLANNING BY MEDIA A LA CARTE

A nine grid of Macabalm's Instagram profile feed featuring photography and feed design by Media À La Carte.
A two column three row grid of Macabalm photography by Media À La Carte.

VIDEO PRODUCTION + EDITING BY MEDIA A LA CARTE

The Numbers

An iPhone screenshot of a Macabalm reel featuring 22.8K views.
An iPhone screenshot of a Macabalm reel featuring 14.3K views.
An iPhone screenshot of a Macabalm reel featuring 34.4K views.

Ready to level up?

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