THE CLIENT
Saint Spritz
The Brief
This canned cocktail brand, co-founded by influencer and previous bachelorette JoJo Fletcher, was launching on June 15th of 2023 and came to us at the beginning of May looking for a partner that could grow their brand awareness pre-launch fast while smartly leveraging JoJo's significant following into sales.
What We Did
Social Media Management
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Created a smart cross-pollination strategy to draw followers from JoJo's account to the Saint Spritz social accounts.
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Outlined and executed a content plan focused specifically on reach to grow brand awareness before launch.
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Focused on storytelling around the brand and creating relatable content that would attract the target audience.
The Results
SOCIAL MEDIA MANAGEMENT BY MEDIA A LA CARTE
PRE-LAUNCH
30 DAYS POST-LAUNCH
We grew their following from 350 to 12.8k in less than 30 days, helped of course by JoJo’s significant influence. Our pre-launch brand awareness strategy resulted in over 400,000 video views before the product was even available. Our content launch strategy resulted in over 27,000 link clicks back to the website, creating a very successful sales launch for the brand.
FEED DESIGN BY MEDIA A LA CARTE | COLOR BLOCKING FOR NEW PRODUCT LAUNCHES
The Numbers
NOW: 27.3K FOLLOWERS
Now, a year and several months after launch, we've grown the following to over 27k followers, have successfully supported the launch of two new flavors, and created content to support multiple partnerships for the brand.
