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Her Rock Jewelry founder  Brianna Chiarello in a maroon suit sits confidently on a chair with a woven backrest. Her expression is calm and professional, complementing the minimalist setting.

THE CLIENT

Her Rock Jewelry

The Brief

Two hands rest on a beige fabric, each adorned with three elegant Her Rock Jewelry bracelets. The scene conveys a sense of sophistication and luxury.
Her Rock Jewelry founder  Brianna Chiarello in a maroon blazer smiles confidently, with long dark hair and jewelry on her fingers and wrist. Neutral background adds elegance.

Her Rock Jewelry is a female founded, engagement and fine jewelry brand based out of NYC. Their founder was carrying most of the burden of their social media and was looking to hire an agency to lighten the load and reinvigorate the growth the brand had previously experienced. We created a customized way of working to shoot in their NYC atelier and produce content bi-weekly to hit the mark on the brief.

What We Did

Studio Photo + Video Shoots

  • Elevated photoshoots at our Chelsea studio to create more lifestyle and video content.

 

Social Media Management

  • Created a content plan that shifted strategy from un-engaging product photos to trend driven reels content.

Bi-Weekly UGC Shoots on Location

  • Travel to their office bi-weekly in NYC for 4 hour iPhone content shoots using our team as models.

The Results

SOCIAL MEDIA MANAGEMENT + PHOTO/VIDEO + BOOSTED POSTS BY MEDIA A LA CARTE

A mobile screenshot of Her Rock Jewelry's Instagram profile before working with Media A La Carte.

MARCH

A mobile screenshot of Her Rock Jewelry's Instagram profile after working with Media A La Carte.

SEPTEMBER

The Numbers

A mobile screenshot of a Her Rock Jewelry reel produced by Media A La Carte with 11.9K views.
A mobile screenshot of a Her Rock Jewelry reel produced by Media A La Carte with 10.2K views.
A mobile screenshot of a Her Rock Jewelry reel produced by Media A La Carte with 10.5K views.
A mobile screenshot of a Her Rock Jewelry reel produced by Media A La Carte with 48.4K views.

The Content

CREATIVE DIRECTED AND SHOT BY MEDIA A LA CARTE

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