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A man with gray hair leaning on an amplifier, beside a Gibson guitar headstock looking at an orange vanilla WAVA Water can.

THE CLIENT

WAVA Water

The Brief

A person in a white shirt listening to music with wired headphones holds an orange vanilla WAVA Water can and a rolled-up magazine on a sunny sidewalk.
A woman in a white top drinks from a lemon ice WAVA Water can with manicured nails, gold jewelry, and black glasses, while holding her laptop.

The first beverage & sound experience brand WAVA Water was looking to free up founders' time and expand on their social media strategy to grow brand awareness. We signed on to handle strategy, social media management, and content shoot production to ensure the brand maintained it's ultra cool rock essence with an elevated touch.

What We Did

Studio Photo + Video Shoots

  • Elevated photoshoots at our Chelsea studio to build on the style that was already created.

  • Founder video content to develop understanding and relationship to the brand.

 

Social Media Management

  • Created a content plan that emphasized the cool, music forward positioning.

  • Focused on trend-forward content that was on-brand.

  • Leveraged founder presence with collab posts.

The Results

SOCIAL MEDIA MANAGEMENT + SELECT PHOTOGRAPHY BY MEDIA A LA CARTE

An iPhone screenshot of WAVA Water's Instagram profile

We focused on keeping the feed authentic and not overly curated but with more produced assets mixed in between trend content. The goal was to increase reach and brand awareness along with engagement. Read on for results in our first couple of months together.

ALL CONTENT BY MEDIA A LA CARTE

A web screenshot of a WAVA Water post featuring Media À La Carte's work. The post highlights how Saturday night and morning activities are different but that WAVA Water always fits into those activities.
A web screenshot of a WAVA Water post featuring Media À La Carte's work. The post is a man with gray hair leaning on an amplifier, beside a Gibson guitar headstock and an orange vanilla WAVA Water can with overlay text WAVA Beats: sound that powers your mind."
A web screenshot of a WAVA Water post featuring Media À La Carte's work. The post is three WAVA Water cans of lightly caffeinated sparkling water in Lemon Ice, Natural, and Orange Vanilla flavors, displayed diagonally on a light surface.
A web screenshot of a WAVA Water post featuring Media À La Carte's work. The post highlights the WAVA Water founders using the 2025 "Holy Airball" trend

The Numbers

  • In our first month working with them, content interactions rose by 84.4%

  • Then in our second month, reach grew by 267.4%.​​

A screenshot of Instagram analytics featuring 28,522 views with 35% of view from followers and 65% of views from non-followers and 14,254 accounts reached (+267.4%)
A screenshot of Instagram analytics featuring a total profile activity of 798 (+48.1%) with 766 profile visits (+49.3%) and 32 external link taps (+23.1%)

 

We've only been working with them for a short amount of time, but we're excited to see where we can take these stats next!

Ready to level up?

The Brief

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