When we first launched Media A La Carte in May of 2020, our branding served us well. Very approachable, soft millennial, feminine colors representative of us and our base; perfect for a new business. After more than a year and a half in business and some new strategic projects coming up in 2022, it was time to take our branding to the next level. Enter: the new direction of MEDIA À LA CARTE. Here was the task: we serve two different groups of people- brands in the entertainme

It's that time of year again. Thanksgiving is on the way, which means Black Friday is around the corner. Now is the time to make sure you're preparing your small business's socials to be competitive in the online shopping market. We've got your guide to important dates and tasks you need to check off before the holidays hit full swing. Make Sure Your Instagram Account is Set Up For Instagram Shopping Now that Instagram allows users to purchase from businesses within the app,

Do you remember a few weeks ago when Head of Instagram Adam Mosseri, started hinted about a brand new Instagram feature that was going to be rolled out soon? Many of us either wanted A) insights for Reels or B) Instagram to stop rolling out new features at the speed of light like they did in 2020. After much build up and fanfare, the announcement was kind of … chill? Instagram announced that when you go Live, you can now have more than one guest on the live with you. With the

Pinterest is a largely visual platform, just like Instagram. You might think, “I’m already posting pictures of myself or my products on Instagram, why should I be posting on another photo based platform?” Pinterest sets itself apart because you can add a link to every single photo, or as Pinterest calls them - pins, you post. You don’t have to drive everyone to the link in your bio like you do on Instagram. The link is right there on your pin. This is only one of the many rea

Social media is a non negotiable for businesses, no matter the size. Our lives are online, and if you aren’t willing to meet your customers where they’re at, you’ll be missing moments of connection with your current customers and losing out on potential customers. Social media is a vast world, and if you're already running your small business, social media can feel very daunting. Here are our tips for how to get started if you don't have the budget to hire a social media mana

Content creation sounds so trendy and fun. It's a very "in" career path. But here's the cold hard truth: it's really tough to keep coming up with new concepts that will connect with your audience and keep up with current trends while also staying within in your brand pillars and staying relevant with current events and pop culture, and keeping up on the best editing tools for videos and photos and - and - and ... the list goes on and on. We're here to help you out if you've f

Apple has been rolling out a new feature with their most recent update. Have you seen something similar to this pop up on your iPhone recently? Apple has taken this step to ensure privacy for users that use apps that are sold in the App Store (which, spoiler alert, is every single app on an iPhone). Many people are applauding Apple's choice to require apps to get consent before they track a user's data. Apple has turned something that was once buried deep in the Terms and Con

If you don't have a website for your business or brand, you're already behind the times. But building a website can feel like a daunting task. We build websites for our clients all the time, so we know how intimidating a blank screen can feel. Here are our top 5 tips to implement if you're DIYing your website. 1. Make Sure Your Website is Responsive to Size Changes Your website should function no matter the size someone has their browser expanded or minimized too. Check out t

After reading the title of this post, you might be thinking “Whoa whoa whoa. It’s not even Halloween yet!”. But according to NBC News, shopp