Dark social is everywhere you turn in the tech world. Before you get worried that dark social is associated with the dark web, fear not. Even with its ominous name, dark social isn't scary at all. According to Vogue Business, "Dark social is when users share content via private messaging apps or encrypted channels ... It is difficult for brands to trace traffic that comes from such social networks." So anytime you've sent a link to a funny meme or video via a text message, yo

For a long time, vanity metrics have been the marker of success on Instagram. But with the changes to the algorithm, high engagement is the new marker of a successful Instagram account. While it may seem like a good idea to bump that follower number up by buying followers, it can actually hurt your account overall. We've had this conversation with many clients and thought we'd share what we know with you. Bought Followers are Just a Number When you buy followers you are only