Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...

Ding dong! The holidays are fast approaching! A social media holiday marketing guide  helps brands plan and execute successful campaigns...

Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...

Repurposing content across social media platforms is a great strategy to save time and extend the life of your content. It’ll also help...

Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...

Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...

Social media marketing does not have to cost an arm and a leg. Even though we’d love for you to use a boutique social media agency like...

Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...

Social media isn’t the end-all-be-all. You want your audience to go to your website. Driving people to your website is important for a...

You’ve got your Instagram content calendar down to a science. But what about your strategy for Instagram Stories ?  Instagram Stories...

Being a social media manager is not an easy job, yet the role is now one of the most important members of a brand’s marketing team. A...

Yes, it’s still a big thing. Influencer marketing is a type of social media marketing that involves endorsements and product placements...

Instagram’s algorithm is ever-evolving. The current hot ticket? Sends. The sends-per-reach ratio is basically a piece of content’s...

Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...

Is your social media working? If you can’t help but wonder, Is it worth it? There’s a way to find out! Return on investment (ROI) is the...

Want to know how to market to Gen Z? We’ve got the inside scoop. Gen Z is the generation between Millennials and Generation Alpha, having...

It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...

Social media is always evolving, and that can get pretty overwhelming, especially for a small business trying to keep up with it all. But...

“Brand reputation, brand reputation. Oh, you and me will build some brand reputation!” Just like Taylor Swift says, you want your brand...

Move over Instagram! Did you know Pinterest can be an equally lucrative app for brands? If your brand offers a visually-compelling...