How to Market to Gen Z in 2023For decades Baby Boomers, Generation X, and Millennials dominated the consumer scene. Today, a “new” generation—Gen Z—is rising in the...
Where is Instagram Going in 2023? According to the Head of InstagramInstagram was once the “it” app—a simple and straightforward creative social photo platform where users could completely curate their...
How to Interpret TikTok's New Audience Insights for GrowthTikTok’s Audience Insights can give you a better understanding of your core customers, audience reach, and marketing strategy. The tool,...
2023 Marketing Trends You DON'T Want to MissWith a new year comes new technology, trends, and tests in every industry. And in any field, experts must stay aware of and attuned to...
12 Things Your Website Needs to Convert to Online SalesNearly 30% of small businesses do not have their own website. Even though social media platforms like Instagram facilitate in-app...
Why "Going Viral" Should NOT Be a Marketing GoalWhether a tweet, TikTok, or blog piece, content is considered to “go viral” when it rapidly gains popularity in a short span of time due...
Social Media Trends for 2023Social media trends seem to turn over faster than what’s “in fashion” or what song’s at the top of the Billboard charts. But with how...
Which Social Media Platforms Does Your Business Need?It’s no surprise that nowadays social media is a critical component of brand management. Not only is it a means of marketing, but it also...
Does My Business Need a Blog?The short answer? Yes! Blogs aren’t just those personal web-diaries that were uber popular in the early 2000s. For businesses today, a...