In 2026, the social media landscape won’t just evolve, it will transform . With AI deeply embedded in every platform, community-driven engagement rising, and commerce happening directly inside apps, brands that stick to traditional broadcast tactics risk becoming invisible. The strategies that worked in 2024 and 2025 (posting for reach and chasing likes) are no longer enough. Today’s users crave authentic connection, discovery through social search, and seamless shopping expe

Instagram is always trying to create new ways for creators on the app to monetize the work they're already doing. Instagram is launching...

Instagram has long toyed with the idea of removing "like" counts from the platform. Mental health advocates loved this idea, and...

For a long time, vanity metrics have been the marker of success on Instagram. But with the changes to the algorithm, high engagement is...