The holidays bring a surge of new followers, new website traffic, and fresh eyes on your brand. But once January hits, engagement drops, sales slow, and many brands lose the momentum they built during the busiest season of the year. The good news? With the right post-holiday marketing strategy, you can turn seasonal followers into loyal, year-round customers. Here’s how to keep them engaged long after the holiday rush. Prioritize Email Capture While Interest Is High Holiday s

The holiday season isn’t only about flashing deals and festive filters. It’s a golden opportunity to lean into online trends strategically , so your brand gains visibility and  stays true to its voice. Whether you’re posting on TikTok or Instagram Reels, here are the trends worth watching for late-year marketing, plus how to adapt them in an authentic way. Trend: “Countdown & Anticipation” Moments What’s happening: From advent calendars to daily reveals, social content around

The holiday season isn’t just about peppermint mochas and gift guides. It’s one of the most powerful times of year for brands to connect, convert, and cultivate loyalty. Between Thanksgiving and New Year’s, audiences are scrolling more, spending more, and feeling more . For business owners and creators alike, that means opportunity if you plan right . Here’s your week-by-week roadmap from Black Friday through New Year’s Day, complete with key marketing windows and content ide