In the early days of influencer marketing, success was measured by one thing: follower count. The bigger the audience, the better the partnership…or so marketers thought. But in today’s digital landscape, where authenticity and trust are the new currency, brands are realizing that smaller creators often deliver the biggest results. Welcome to the rise of the micro-influencer : creators with engaged communities, niche expertise, and the power to drive meaningful action. What I

We often help our clients hire influencers who can organically promote their products and bring more online awareness to their brand. You...