Your subscribers opened the email. They're reading. And then... nothing. No click. Here's why — and exactly how to fix it. Let's paint a picture. You spent two hours writing your newsletter. The subject line was fire. Your open rate is looking respectable. And then you check your click-through rate and it's sitting at... 1.3%. After all that work. Here's what nobody tells you: the words you use to introduce your links — not the content behind them, not the design around them