When it comes to building a brand on social media, one question comes up again and again: Should we focus on organic growth or invest in paid ads?   The truth is, both have their strengths. And the real magic happens when you use them strategically together . But to make the smartest decision for your brand (and your budget), you first need to understand how each channel drives ROI differently. What Is Organic Social Media? Organic social media refers to all the free content