What is Rainbow Washing on Social Media?June is Pride month—celebrating love, understanding, and all things LGBTQ+. Especially over the past decade, you’ve probably noticed 4 of...
Social Media "Icks": Major DON'Ts on SocialsIck! That’s what the kids are using to describe something they absolutely detest. Saying, “That gives me the ick,”—yes, as a noun—is...
How to Use Content Pillars For Your Social Media Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...
Take an Inside Look at Our Launch StrategyPhew! These past several weeks have been a whirlwind with the highly anticipated launch of our Content Calendar Club. Don’t know what...
Everything You Need to Know About Influencer Marketing$16.4 billion dollars. That was the market value of influencer marketing in 2022, having nearly doubled since the start of the pandemic...
How to Post Consistently On Social MediaThe best way to be consistent on social media? Have a plan. Here’s a little metaphor … If you’re going on a roadtrip with a group of...
How to Deal With Negative Comments on Your Brand's Social Media PostsEveryone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
What Did We Learn This Summer? Say Goodbye to MALC's First Cohort of InternsOur first summer with interns was a smashing success! We had 3 incredibly talented and dedicated college students join our agency this...
How Brands Can Show Non-Performative Support on Social MediaBecause a simple black square will never cut it. Americans have a front-row seat to the negative impacts of a government that does not...