The Art of Storytelling: Crafting Compelling Narratives for Social Media
Sure, storytelling is important for news or magazine articles, but is it really necessary when it comes to social media? Our answer? YES....
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Social Media Crisis Management: Turning Challenges into Opportunities
SOS! Your brand is dealing with a social media crisis. What can you do to calm down the chaos and turn things around before getting...
How to Deal With Negative Comments on Your Brand's Social Media Posts
Everyone knows social media isn’t all sunshine and rainbows. The social part of it is wonderful for cultivating relationships with your...
Pros and Cons of Having “You” Be Central to Your Business's Branding
So you’re ready to launch your own business. Congratulations! You’ve put so much work into this baby and you’re finally ready to share it...
How to Research Your Competition to Hone in On Your Instagram Strategy
In individual sports like gymnastics or diving, a coach might tell their athlete not to pay attention to the competition. Because these...
Gen Z Social Media Terms Explained
Abbreviations and slang are often found on social media, namely TikTok. I’m here to provide a dictionary explaining these terms and shed...
TikTok Is a Small Business Building Platform
The digital age is giving traditional advertising a run for its money. The days of cheesy TV ads are changing into more engaging...
How Duolingo's Tiktok Social Media Manager Redefined the Meaning of Brand Voice
A few months ago, I first noticed Duolingo, a language-learning website and app, on TikTok. After reading some hilarious comments the...
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