Digital marketing moves fast—and the language moves even faster. If you’ve ever nodded along in a meeting while secretly wondering what a term actually means, you’re not alone. Understanding digital marketing lingo isn’t about sounding smart; it’s about making better decisions, setting realistic expectations, and knowing where to invest your time and budget. Here’s a breakdown of the most important digital marketing terms every brand should know (explained in plain language).

Content pillars are just what they sound like—”pillars” (or topics with corresponding lists) that your business can use to create posts,...

We’ve always been told that quality is more important than quantity, but in the saturated social sphere of 2023, we’re here to argue that...

Sure - Target has clear branding. And Anthropologie, Starbucks, Zara, etc. But those are brands. HUGE businesses with specific missions....