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How to Grow on TikTok and Instagram in 2025
In the ever-evolving landscape of social media, staying ahead of the curve is crucial to building a successful presence on platforms like...


Instagram Launches IG Trial Reels
Instagram Reels have taken center stage as one of the most dynamic ways to engage audiences. But not every idea you have will be a hit,...


Optimizing Social Media for Holiday Product Discovery and Conversions
The holiday season isn’t just a time for celebration—it's prime time for businesses to connect with customers, showcase their products,...


Maximizing Engagement: Holiday Posting for Social Media Channels
As the holidays approach (can you hear those jingle bells?), social media becomes a bustling hub of excitement, emotion, and…engagement...


Updated TikTok + IG Algorithms
Do I have your attention? It seems like social media algorithms are always changing. Both TikTok and Instagram have made recent...


IG vs. TikTok - Which platform is better for your business?
Even if you’re on all the social media apps, you’re probably going to be dedicating more time to one over the other. Instagram and TikTok...


How to Run a Successful Social Media Giveaway
Running an Instagram giveaway can boost your brand's visibility, engagement, and follower count. Additionally, it can build brand...


Top 5 Social Media Mistakes Brands Make and How to Avoid Them
Yes, your brand should certainly be on social media. But being on social media doesn’t necessarily mean you’re doing it right . Media À...


How Microtrends Are Redefining Marketing
Microtrends are small, niche trends that emerge and gain traction within specific communities. And they’re redefining marketing in...


The Psychology Behind Social Media
Social media is a part of our everyday lives, but do we really understand the psychology of social media? Sure, there’s the connecting...


10 types of social media posts to increase your engagement
Shhh, you stumbled upon a pot of gold! We’ve got the 10 types of social media posts to increase your engagement. And we’re breaking them...


The latest algorithm updates: IG and TikTok
It seems like every week there are new updates to the algorithms on Instagram and TikTok. What exactly is a social media algorithm? “In...


Social media management best practices
Social media is always evolving, and that can get pretty overwhelming, especially for a small business trying to keep up with it all. But...


5 Tips For Stellar Visual Content
Instagram is a visual app. Heck, it started out with us all posting photos with intense sepia filters. Now, Instagram is so much more...


How to Master the Instagram Algorithm: 2024 Edition
As Taylor Swift would say, “Are you ready for it?” Hope so, because we’re diving into 8 ways YOU can beat the Instagram algorithm in...


Comparing Facebook, Instagram, and TikTok for Small Business Promotion
We know you only have so much time in the day to dedicate to social media marketing. You have a business to run, after all. That’s why...


What Makes a Viral Video?
Has your content ever gone viral? Ours has (#humblebrag). When content ‘goes viral,’ it rapidly gains attention, engagement, and shares...


How to Grow On Social In 2024
It’s a brand new year and we’ve got a hunch that one of your business goals is to grow your social media presence in 2024. Here are our...


The 4 Most Effective Types of Instagram Content
Ever wondered what the four most effective types of Instagram content are? **Spoiler alert** Not everything has to be a sales push. When...


9 Reasons Why You're Engagement is Dropping
Help! Our engagement is down! Don’t freak out. Brands are seeing a drop in social media engagement across the board. Here are 9 reasons...