New clients who are starting an Instagram account from zero often ask if we can buy followers to boost their numbers at the beginning. We always answer with a resounding no. Having worked on accounts with clients that have insisted on purchasing fake followers, we can speak from experience on how damaging fake followers can be to your current online community and how they make your hard work of strategizing and content creating completely pointless. Bought Followers are Just

Did you hear about the Peter Thomas Roth eye cream that sold out after a TikToker shared a video of the product working wonders on her skin? In case you missed it, check out this article. If it wasn't already clear that potential customers respond well to regular people sharing experiences about products, the 6 months worth of inventory clearing out of Peter Thomas Roth's warehouses was an overwhelmingly indication that money should be invested into influencer marketing. Afte

Anyone who is trying to grow their Instagram account has probably received one of those sketchy DMs that offer you a fast 1,000 followers for a small fee. Here's the real question - have you considered saying yes to this quick fix? It seems so easy, and frankly - it's pretty cheap! Most services offer you 1,000 followers for around $15. That's about 4 - 6 months of hard work on your Instagram - especially if you're a brand new account starting from zero. We've written about o

When you Google "best times to post on Instagram", you're typically met with an article that suggests using your Instagram insights to track when your followers are most active online and then post during times of high follower activity. In fact, we've written that exact same article. The well known social media scheduling company Later recently studied 35 million posts, and they discovered the best times and days to post on Instagram for the highest engagement rates. You're